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Research

Research document

The BBC commissions a number of research reports aimed at improving our understanding of how audiences use our content and how we can better support learners' needs. This includes both audience research led by the BBC's Marketing, Communications and Audiences division and research commissioned from external specialists in academic areas.

We have chosen to publish relevant reports on this site. These are reports that we consider to be of public interest and robust in terms of their methodology. We will add further such reports as they become available.

Media literacy: Basic digital skills interim update (April 2014)

As part of our Media Literacy strategy the BBC commissioned Ipsos MORI to conduct ongoing analysis, looking at the number of people in the UK who are under the basic digital skills threshold. This interim update has found that the 19% of UK adults are currently below the digital skills threshold in the UK, slightly down from the 21% in October 2013.

The basic digital skills threshold is defined as: send and receive emails, use a search engine, browse the internet, and fill out an online application form.

As a founder partner in Go ON UK we will share the findings of this work with them to help inform their programmes to increase digital skills which began in the North East in October 2013.

These results are currently interim, as we are continuing to conduct this research to build sufficiently robust sample sizes in a number of areas.
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Media Literacy: Language & Branding Qualitative Research (2014)

As part of the BBC's public service commitment to improving media literacy in the UK, and in line with our media literacy strategy, we commissioned Optimisa Research to undertake a qualitative study of the type of language which is most effective at communicating with audiences lacking the basic digital skills. This work will help inform our editorial approach to a range of content aimed at these audiences.

As a founder partner with Go ON UK, we have shared the findings with them to help contribute to their development of a shared language for communicating to individuals, small and medium enterprises, and charities and voluntary organisations which lack basic digital skills.
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Media literacy: Basic digital skills (2013)

As part of our Media Literacy strategy the BBC commissioned Ipsos MORI to conduct some further analysis into the 2012 Digital Capabilities project, looking at the number of people in the UK who are under the basic digital skills threshold. This work found that the number of people who are currently below the digital skills threshold in the UK is 11m.

In regional terms, in England Anglia has the highest proportion of people below the skills threshold (26% of people in the area). The North East has the second highest proportion, with 24% in that region unable to carry out all of the 4 basic digital skills. Overall, Scotland has the highest percentage of people at 30%.

The basic digital skills threshold is defined by Go ON UK as: send and receive emails, use a search engine, browse the internet, and fill out an online application form.

As a founder partner in Go ON UK we will share the findings of this work with them to help inform their six month project in the North East to increase digital skills from October 2013 to March 2014.
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Media literacy: Understanding digital capabilities (2012)

As part of our commitment to promoting media literacy, BBC Learning commissioned this study exploring the digital capability levels of the UK population. The research consists of qualitative and quantitative surveys and the study segments the population based on behaviours, needs and drivers. For access to the datasets please email .
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Review of the research literature on the impact of multimedia revision web materials (2009)

This reviews the academic literature on the impact of online multi-media learning support materials, such as BBC Bitesize, on students' learning, focusing in particular on the impact on different types of students.
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BBC Knowledge and Learning campaigns

This is a summary of a study into what makes audiences progress from a TV programme into further participation in learning.
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Adult numeracy: a review of research (2010)

This examines the impact of numeracy on the lives of UK adults and was commissioned to inform the development of BBC Skillswise. We expect to publish a similar review on literacy in due course.
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Social media and adult skills (2010)

This looked at the usage of new technology and especially social media among people with low levels of literacy and numeracy.
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