Entrepreneurs - Natalie

Hip, young Liverpudlian Natalie started her music company Soundmob aged 20 and since then it has grown from strength to strength. The company makes podcasts for Cream and Creamfields, Vivienne Westwood and Liverpool Football Club as well as being an agent for independent DJs. It also promotes club nights and music events and handles music clearance for web products.

Natalie feels a lot of her entrepreneurial spirit is down to her family's work ethic and interest in business. She sold rubbers and pens at school and at 13 she made balloon decorations for parties.

Soundmob began when Natalie was working in bars and restaurants and realised there was a lack of a consistent sound track, or musical direction in many venues. After a drunken chat with her DJ partner one night they decided to start a business as a DJ agency, and from there it's grown organically over the last eight years.

Natalie's new business is Leaf Tea Shop and Bar, a cool urban tea and music venue which she has opened in Liverpool. Recently moving to bigger premises it has already been nominated for 'Best Café/Bar in the North'. Natalie plans to take the Leaf concept to other cities in the next few years.

Natalie says 'these won't be the only businesses that I start up, as I relish new challenges and aim to be the most successful female entrepreneur in the UK by the time I am 35.'

Natalie believes an entrepreneur is someone who takes calculated risks, has the drive to make things happen, is determined, likes a challenge and wants to follow their dreams.

Natalie thinks her strengths are that she has a good sense of humour, she can relate to people, she's good at communicating and she's focused and determined.

Natalie's excited about The Last Millionaire and is looking forward to meeting people and challenging herself. She's slightly concerned about people with big personalities, or people who are used to getting their own way. She thinks she's pretty level headed and if someone is being unfair she'll put them in their place.

Natalie wants to prove that she can compete with people older than her, and definitely wants to be home within three weeks.

Natalie loves to exercise, watch films and play with her dogs in her spare time. She enjoys her creature comforts, and is not looking forward to roughing it in hostels.