Lo, masculine, and la, feminine, mean it when they come before a verb.

Io trovo il golf divertente
» Io lo trovo divertente.
I find golf is fun.
I find it fun
Amo la città tantissimo
» L'amo tantissimo.
I like the city so much.
I like it so much

They can both shorten to l' before a vowel.

see also...
masculine - feminine

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