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7 March 2005
Alison turns vintage ideas into pretty site
by Anne-Louise Mazzafiore

washing up on The Archers in 1951
Put a pretty pinny on to do the washing up, it's much more fun!
 

Alison May from Ormskirk is a woman obsessed with housekeeping the old-fashioned way. But she's been using the new-fashioned way to share her passion, having first been bitten by the blogging bug, now she's launched her own website, Brocante Home. We gave her the chance to try to convince us that cleaning is cool rather than cruel...

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Brocante Home

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So what's this fascination with vintage housekeeping then - isn't that all about a time when there were no labour-saving devices and hence loads of horrible hard work to do?
"It isn't a fascination, it's an obsession! During my career as an interior designer, I grew increasingly frustrated by the fact that people seemed to believe that changing their living room would change their life: that installing an aga would turn them into a domestic goddess overnight! To me having a lovely home isn't about interior design, it is about the rather old fashioned idea of making a home- a scrumptious, cosy place lined with memories, history and soul. A place you want to be.
For sheer comfort reading I adore the local historical fiction by the likes of Anna Jacobs and Maureen Lee, not because I am gripped by the storylines (though I often am!), but because I love the domestic detail woven through these gentle stories. It is true that they speak of a time when keeping a home involved back breaking work, but they also remind us that the routine and ritual that were an essential part of our grandmothers' day provided a sense of "home" many of us have lost today."

Alison May
Alison May

Isn't housekeeping really a bit of a chore - how can you introduce an element of glamour to it?
"I am the first to admit that there is nothing sexy about bleaching the toilet! You can dress yourself up in the cutest Cath Kidston apron, scent your ironing water with lavender and do your best to make a home that's as fresh as a daisy, but the mechanics of housekeeping remain the same: some jobs are both ugly and monotonous. The trick is to make them part of a daily routine that is over in a matter of minutes: to think of the yukkier, boring side of housekeeping as preparing your canvas for the yummy pretty jobs that make your house a home. I promise you it is possible to bring a little bit of vintage glamour to your day by embracing what has to be done. It's the pleasure/pain principle made domestic!"

You started off with a blog, it seems ironic that you' re using modern communication to talk about old-fashioned ways of keeping home - what drew you into the world of blogging?
"Blogging has opened up a whole new world to me: it is truly amazing that there are all these people out there in cyberspace waxing lyrical about their lives, and so completely willing to share the intimate details of their hopes, dreams and occasionally grim realities of their days.
When I first discovered blogging, I had been looking for a way to chronicle my love of all things vintage - but unfortunately the technical side of building a web site blew my brain, so happening upon blogging sites was a Godsend! Here was a way to create a narrative with my readers that didn't bog me down with mysterious things like HTML; that allowed me to share ideas immediately, create a community and essentially allow me to develop my voice as a writer without demanding the design coherence essential to a successful website.
BrocanteHome isn't about divorcing technology from homemaking. I'm not giving up my dishwasher for anyone! And let's face it our Great Grandmothers wouldn't have said no to the latest Dyson, would they? No, it is more about using technology alongside traditional routines, rituals and values to create a home that makes us feel safe and cocooned by its walls. It is about embracing anything, and that includes modern technology, that helps us take control of our homes, and provides us with the emotional space to concentrate on who we are and who we authentically want to be. It thrills me that internet tecnology allows me to share my vintage dreams with the rest of the world."

What's The Vintage HouseKeepers Circle? Can anyone join?
"When my sister moved two hundred miles away she started to bless my days with teeny tiny little care packages: a handful of glass buttons, a bundle of vintage postcards, or a scrapbook filled with articles about lovely things she thought I would enjoy. I had for a long time been practising my own set of housekeeping routines and one day sitting in my lovely, twinkly little house, with my babba on my knee and coffee bubbling in the kitchen, I opened a little parcel from Helen that wished me a "Happy Tuesday" and realised that I could bless the days of women across the world in the same way.
The Vintage HouseKeepers Circle is the culmination of that dream. There are three levels to choose from - Members can choose to receive monthly little parcels, ribbon tied letters, The HouseKeepers planner and access to the only community on the web designed to help them create a picture pretty life, or they can simply choose to take part in the email based HouseKeepers Puttering programme and receive a yummy little parcel on their birthday! It is available to anybody, and while it is probably geared to women, we already have a man from Italy signed up and ready to discover a scrumptious new way of life..."

Man ironing in 1945
Vintage memories: a man ironing his clothes during wartime, proving that men have had this housekeeping lark sussed for years...

Do you think men like housekeeping more than they used to in 'the olden days'?
"Not at all! In fact I'd hedge a bet that there are aspects of housekeeping that nobody likes! Research proves time and time again that while men are more willing to help around the home, it is still women, working or not, who are doing the lion's share of making a clean, safe, nurturing home for the family. The Vintage HouseKeepers Circle simply acknowledges that men don't necessarily recognise that taking out the bins doesn't necessarily constitute home-making. That it is the million and one little things that women do around the house that make the difference between a clean house and a place we ache to come home to. The circle both acknowledges that, makes the path a little prettier and rewards every tired housewife with the occasional little treat nobody else would think to buy her..."

What's your top tip for a prettier way of spring cleaning?

"You know what I think? I believe we need to change the way we think of housekeeping: to understand that it doesn't compromise the feminist values we all uphold, but that if our home and our family matters to us, we need a new approach to creating a space that reflects that. So open every window in your house, let the fresh air in, turn the music up high and let's create a life we love!"

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