This assignment is designed to provide evidence for Level 2 Communication, Information and Communication Technology and Application of Number in Key Skills and would be ideal for use with media students. However, the recording of a radio advertisement could also be linked to other subject areas.
In the first part of the assignment students will need to listen to some examples of radio advertisements
The Key Skills areas likely to be covered by this assignment will be:
Communication Level 2
||Contribute to a discussion about a straightforward subject
||Give a short talk about a straightforward subject, using an image
||Read and summarise information from two documents which have three or more pages with graphics
Information and Communication Technology Level 2
||Search for and select information for two different purposes
||Explore and develop information and derive new information, for two different purposes
||Present combined information for two different purposes.Your work must include at least one example of text, one example of images and one example of numbers
Application of Number Level 2
||Interpret information from two different sources, including material containing a graph
||Carry out calculations to do with: -
a) Amounts and sizes
b) Scales and proportions
c) Handling statistics
d) Using formulae
||Interpret the results of your calculations and present your findings. You must use at least one graph, one chart and one diagram
Assignment Instructions - Part 1
The aim of this assignment is to produce a radio advertisement. Initially you will have to analyse radio advertisements and then you will produce a script which you will record. You will work out costs, and use ICT in order to develop and reflect on your work. You will also work by yourself and with others.
Individually tape two radio advertisements and analyse them. Produce a short report, which fully describes the advertisements that you have listened to.
Make sure that you include the following:
- The purpose of the advertisement
- The codes and conventions in the advertisement
- Its narrative structure
- Its influence on the target audience
- Any issues of representation that may arise from the advertisement
In groups of no more than five, prepare a presentation in which you describe how you should analyse an advertisement. You can discuss your choice of advertisement and use the report that you have already completed. To support the presentation you will need to use visual/graphic/tape and audio equipment. Make sure that you clearly describe each section in great detail and discuss all relevant points.
Remember: Book the equipment that you will need in advance.
Give your presentation. When you have finished write/type and individual evaluation of your presentation.
Hand in a folder, which contains your group presentation notes, your individual evaluations and all evidence. (This then becomes part of your portfolio of evidence).