BBC College of Journalism Blog - A vigorous and robust discussion about journalism from every perspective.
- David Hayward |
- Wednesday 21 April 2010, 14:23
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Sir Robert Worcester gave a highly entertaining CoJo election briefing on polling and understanding public opinion.
Sir Robert, the creator of the polling organisation MORI, outlined just how important he sees the role of the pollster in UK politics and why the 2010 General Election campaign came to life.
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