Social goes Mainstream
9.30am - 4pm, Friday 20 May 2011,
BBC White City, London W12 7TS. [Map]
See reports and video from both days of the BBC's Social Media Summit here, and add your comments to the debate.
Watch all the sessions via the #bbcsms YouTube playlist.
Session report and video, day two: Changing the culture of the newsroom
Session report and videos, day two: Andy Carvin's social media journalism
Session report and video, day two: New roles for the news audience?
Session report and video, day two: Shifting frontier between technology and news
Session report, day one - Technology: whose expertise to rely on?

Day one of the Summit saw lively debates on sourcing technological expertise.
Session report, day one - Editorial issues: verification, referral, privacy

Thursday's #bbcsms had a major focus on changing editorial judgments.
Session report, day one - Changing audience expectations and behaviour

Delegates on the first day of #bbcsms discussed shifts in audience behaviour.
Session report, day one - Changing the culture of journalism

Day one of the Summit saw debates about changes in journalistic culture.
Paul Bradshaw: A changing audience or changing audience expectations?

How can broadcasters best use social media to react to natural disaster emergencies?
Ping Lo: Mainstream media, social media and emergencies

How can broadcasters best use social media to react to natural disaster emergencies?
Matthew Eltringham: Chatham House Rule at #bbcsms

Why today's workshops are being held under the Chatham House Rule.
Claire Wardle: A catalyst, not a conference

The Summit has been designed with potential outcomes in mind from the very start.
Video: Andy Carvin #bbcsms

NPR social media strategist Andy Carvin on how his journalism has changed radically.
Clare Cook: The journalism matrix - redefining what we do for a living

Redefining how journalists operate within constantly changing patterns of source and output.
Audioboo's Mark Rock says 'Data is the project management tool'

Mark Rock on whether mainstream media can compete with start-ups in technology field.
Alex Murray: BBC processes for verifying social media content

How the work of the BBC's UGC Hub in London has become much more forensic in nature.
Raju Narisetti: Future of the news business and the social media challenge

Where is the news business heading and what role does social media have in that?
Neal Mann: The new journalism is working with 2,000 sources

Freelance producer Neal Mann describes how he uses social media at Sky News.
Andy Tedd: Social media and public scepticism

Social media isn't just about sourcing stories; it's how journalists interact with audiences.
Julie Posetti: Charting a course for social media research for journalism

The speed of the real-time revolution raises significant challenges for the news business.
