The Documentary - Media Futures - 4. Media Futures - Internet Age
What wider lessons can we learn from the digital evolution of newspapers, radio and television? Mark Coles reports.
What is the effect of the internet revolution on the established forms of media that we have come to rely on? Our special series, Media Futures, looks at three of our so-called legacy media - newspapers, radio, and television - and asks how they are shaping up to the challenges and opportunities of the digital world. Will they be able to adapt, and if so, how will they evolve over the next few years? What is likely to change, and what might stay the same? In the fourth and final part of the programme, Mark Coles considers the lessons that we might extrapolate from the previous episodes' findings - our future media will be more mobile; it will enable more and more ordinary people to be creators as well as consumers. We will need to know more about these consumers in order to monetise the content and it seems that technical quality may sometimes be sacrificed in order to achieve wider and more convenient access to content. Meanwhile, media providers that have made big profits in the past by becoming expert in one field will need to embrace many others. Yet it would be a mistake to write off our legacy media completely. Many newspaper publishers, radio stations and TV studios have deep pockets, plenty of commercial acumen, and no lack of imagination (Image: Woman uses a tablet computer in a cybercafe in Dakar, Senegal. Credit: AFP/Getty Images)
- Broadcast on BBC World Service, 4:06PM Sun, 7 Jul 2013
- Available until 12:00AM Thu, 1 Jan 2099
- First broadcast BBC World Service, 9:06AM Tue, 2 Jul 2013
- Duration 25 minutes