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Business Daily - Why big data is so big

Big data is like ordinary data but there is just a lot more of it. So why is it is set to change the way we do almost everything?

We love a transfromative technology here at Business Daily. So how about "big data"? Apparently it is like the old "small" data but there is just a whole lot more of it. So why is big data set to change the way we do virtually everything?

Justin Rowlatt interviews Michael Chui of management consultants McKinsey about how the torrent of data digital technology is creating can be used and Damian Black of SQLStream explains why all this data could allow companies and governments to learn all sorts of secrets about us all.

  • Broadcast on BBC World Service, 11:32PM Tue, 20 Nov 2012
  • Available until 12:00AM Thu, 1 Jan 2099
  • First broadcast BBC World Service, 8:32AM Tue, 20 Nov 2012
  • Categories
  • Duration 18 minutes

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