The Documentary - Upsetting The Apple Cart: The Genius of Steve Jobs
- Favourite Add as
-
Link to this
Copy the URL and paste into your emails or Tweets, or post on your favourite sites.
Mark Gregory examines the legacy of Steve Jobs. How did he build a corporate giant from his garage?
A US President wouldn't normally give a statement on the death of a businessman.
But then Steve Jobs was no ordinary businessman.
He built a company that is now one of the largest in the world, and persuaded people not only to buy his products, but to love them.
What then is Jobs' legacy?
How will he be compared to the great American entrepreneurs of the past, such as Rockefeller, Ford and Carnegie?
Did he invent a new way of running an organisation?
Or was he really just an old-style businessman disguised in a turtle-neck sweater.
Mark Gregory reports.
(Image: A woman holds an apple with a heart and the name of Steve Jobs written on it. Credit: Reuters)
- Broadcast on BBC World Service, 2:05AM Wed, 16 Nov 2011
- Available until 12:00AM Thu, 1 Jan 2099
- First broadcast BBC World Service, 9:05AM Tue, 15 Nov 2011
- Categories
- Duration 55 minutes
© 2012