Assignment - Total recall: The Toyota story
- Favourite Add as
-
Link to this
Copy the URL and paste into your emails or Tweets, or post on your favourite sites.
Assignment investigates Toyota - the world's biggest car company - which is accused of putting the public at risk by selling cars that could potentially accelerate out of control.
Toyota - the world's biggest car company - is in crisis, accused of putting the public at risk by selling cars that could potentially accelerate out of control.
The company's president has apologised in public and has admitted - in the United State’s Congress - that the company's rate of growth in the last few years may have been too fast.
Toyota is a company that has been respected for many years, for its core principles and its production methods. But its reputation is now badly damaged.
In Assignment we examine how this happened and whether the company has the means to get back on track.
- Broadcast on BBC World Service, 11:05AM Sun, 25 Apr 2010
- Available until 12:00AM Thu, 1 Jan 2099
- First broadcast BBC World Service, 9:05AM Thu, 22 Apr 2010
- Categories
- Duration 25 minutes
