The Bottom Line - Series 12 - Episode 9
Evan Davis and guests consider the importance of developing and launching new products for the global economy. They also debate the importance of changing your mind in business.
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. There are many arguments about how to solve the world's economic problems, to increase employment and achieve economic growth. But if there's one solution that most will agree on it's that we need more new products or services, which drive capitalism and make us richer. Evan's guests this week discuss the importance of innovation for the global economy and the impediments to this kind of creativity. They also swap thoughts on the 'pivot' - when to change your mind in business. Joining Evan in the studio are Suranga Chandratillake, founder of video and audio search engine Blinkx; Simon Woodroffe, founder of YO! Company; Olaf Swantee, chief executive of mobile phone operator EE.