In Business - Join the Crowd
Short of cash to start a business? More and more people are using the internet to get customers or would-be investors to make their projects happen. Peter Day reports.
Short of cash to start a business? Instead of going to the bank for a loan, asking for cash from friends or family, or meeting with venture capitalists, how about asking hundreds or thousands of strangers on the internet to buy your product or a share in your company? It's called crowdfunding, and it's a strategy that was first adopted by filmmakers and musicians. Now more and more businesses are using crowdfunding websites to raise capital. Peter Day meets some of the businesses turning to this innovative form of fundraising as well as some of the founders of high-tech companies matching up entrepreneurs with investors. He also finds out more about the potential risks and asks whether crowdfunding will remain a niche business tool or an idea that will transform the way entrepreneurs raise money. Producer: Mike Wendling Editor: Stephen Chilcott.
- Broadcast on BBC Radio 4, 9:30PM Sun, 26 Aug 2012
- Available until 12:00AM Thu, 1 Jan 2099
- First broadcast BBC Radio 4, 8:30PM Thu, 23 Aug 2012
- Duration 30 minutes