Word of Mouth - 17/04/2012
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As the 100-day countdown to the Olympics begins, Chris Ledgard examines how trademark law can control the language of the games, and asks if word use can ever be contained.
As the 100-day countdown to the Olympics begins, Chris Ledgard examines how trademark law can control the language of the games, and asks if word use can ever be effectively contained and controlled. He meets historians charting usage of the term "olympic" over centuries; talks to comedy producer Jon Plowman about the BBC mockumentary "Twenty Twelve", and discovers that one American university wants some words banned altogether.
- Broadcast on BBC Radio 4, 11:00PM Mon, 23 Apr 2012
- Available until 12:00AM Thu, 1 Jan 2099
- First broadcast BBC Radio 4, 4:00PM Tue, 17 Apr 2012
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- Duration 28 minutes
