In Business - Quick on the Draw
Quick on the Draw: Peter Day visits two rival German pencil companies in Nuremberg, discussing the success of German industry and the viability of Europe as a single economy.
In an age of high technology communications, two long-established companies in a single German city are still battling each other for supremacy in a global marketplace ... in pencils. In Nuremberg Peter Day asks Faber-Castell and Staedtler how they both stay sharp ... and finds out what light (and shade) they can throw on the success of German industry and the viability of Europe as a single economy. Producer: Caroline Bayley.
- Broadcast on BBC Radio 4, 9:30PM Sun, 17 Apr 2011
- Available until 12:00AM Thu, 1 Jan 2099
- First broadcast BBC Radio 4, 8:30PM Thu, 14 Apr 2011
- Duration 30 minutes