In Business - Life Cycle
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For a 200-year-old machine, the bicycle still has a lot of life in it. Peter Day slips on his cycle clips to find out where the bike industry is taking us.
Life Cycle
Britain is experiencing a two-wheeled revolution. Folding bikes, e-bikes, tricycles, recumbents, fixies, cargo bikes, bamboo bikes - the bicycle is being reinvented and demand is so great that many manufacturers are struggling to keep up. Amid burgeoning sales of bicycles and accessories, are we witnessing a genuine cultural shift towards two wheels or will this turn out to be just another fad? Peter Day meets some of the businesses and innovators hoping pedal power is here to stay.
Producer: Ben Crighton.
- Broadcast on BBC Radio 4, 9:30PM Sun, 11 Apr 2010
- Available until 12:00AM Thu, 1 Jan 2099
- First broadcast BBC Radio 4, 8:30PM Thu, 8 Apr 2010
- Categories
- Duration 30 minutes
