In Business - Squeaky Clean
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WD40 is one of those rare products that users deeply identify with. In San Diego, Peter Day investigates the company's secret formula.
WD40 is one of those rare products that users deeply identify with. In San Diego, Peter Day investigates the company's secret formula and finds out how to run an international business by using the promise of the original brand to navigate into the future.
- Broadcast on BBC Radio 4, 9:30PM Sun, 30 Aug 2009
- Available until 12:00AM Thu, 1 Jan 2099
- First broadcast BBC Radio 4, 8:30PM Thu, 27 Aug 2009
- Categories
- Duration 30 minutes
