In Business - Grand Design
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Peter Day argues that it is high time that designers are given a far larger role in all sorts of organisations.
Designers are getting tired of being pigeon-holed into the role of making products look better and work better. Peter Day argues that it is high time that designers are given a far larger role in all sorts of organisations. He hears from some influential people who are convinced that something called Design Thinking can help companies cope with a wide variety of great big business uncertainties, not just the shape of the box they come in.
- Broadcast on BBC Radio 4, 9:30PM Sun, 26 Apr 2009
- Available until 12:00AM Thu, 1 Jan 2099
- First broadcast BBC Radio 4, 8:30PM Thu, 23 Apr 2009
- Categories
- Duration 30 minutes
