Mary Queen of Shops - Series 2 - 4. Rumplestiltskin

Retail guru, Mary Portas is back to save the small fashion boutique from extinction as she comes to the aid of independent shops that are fighting for survival. But retail is a ruthless business and with High Street giants ever more powerful, can Mary turn the fortunes of these small shops around?

Three years ago professional stylist Becky Eleazu realised her dream and opened Rumplestiltskin, a hip fashion boutique in an up and coming part of South London. When the store failed to attract the stylish locals required, however, she asked her partner, a personal trainer with no fashion experience, for help. He may have the gift of the gab, but when it comes to fashion Max is way out of his depth and now the shop looks like a youth club. Within days Mary discovers that the debts have been mounting and there is no money to buy in new stock.

To save the boutique, Becky and Max try to convince French Connection to do business with them, Max gets sent to work at posh gents store Turnbull & Assor, and the couple get to direct a photo shoot for their own poster campaign. But can Mary do enough to convince the stylish people of South London to shop at Rumplestiltskin? (R)

Broadcast on:

BBC Two, 9:00pm Monday 30th June 2008

First broadcast:

Monday 30th June 2008

Duration:

59 minutes

Available until:

Categories:

• Sign Zone,
• Factual,
• Beauty & Style,
• Money