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   Inside Out - North West: Monday 6th January, 2003


Mike Wood receiving an injection
BOTOX | Mike Wood endures injections in the name of vanity

There’s been a surprising explosion in vanity surgery for men. Inside Out investigates with the help of Mike Wood and his first hand experience.

From Botox to liposucton, nose jobs to breast implants. The domain of cosmetic surgery is often associated with vain women.

But Inside Out discovers that a growing number of men are willing to pay thousands of pounds to improve what God, genetics or exercise couldn’t!

Images of perfection

Steve King, Editor of Men's Health magazine
Steve King has witnesses the increase

Beautiful men selling anything from aftershave to underpants can be seen wherever you look.

Steve King, editor of Men’s Health magazine, explains this barrage of images of ‘perfection’ has resulted in a rush of men desperate to go under the knife.

"I hate to say it," says Steve, "but women are putting pressure on men."

"They want us to look like the guy from the Calvin Klein advert."


Popular Male Procedures
  1. Rhinoplasty, £2995
  2. Liposuction, £2250+
  3. Botox, £195
  4. Ear correction, £1875
  5. Injectable fillers, £300+

Source: Transform Medical Group.

Gus McGrouther is the only professor of plastic reconstructive surgery in the country.

He says, "It’s a matter of choice as to how far people will go to fit into the pressures of society."

Many men choose processes such as Botox and restylane to avoid a stint under the knife.

Although both can tackle a wrinkly forehead or crows feet, the legislation for botox is different to that of restylane.

Botox is a brand name for a prescription medicine and can only be administered by doctors.

Restylane can in theory be administered by anyone as it is not a prescription medicine.

Facial MOT

Mike Wood is a car dealer from Stockport. He’s been around the block a few times and feels his face needs an MOT.

Mike decided to have Botox and restylane to iron-out his wrinkles.

Mike says, "I’m a bit of a sucker for the ladies. I’m not getting any younger so maybe I’ll be able to go for a younger girl."


Nowadays, anyone can pop out in their lunch break and get their wrinkles done for £200 on the High Street.

But experts are quick to point out that cosmetic surgery is fraught with dangers.

The following precautions should be taken before undertaking vanity surgery:

  • Choose a reputable clinic and surgeon
  • Seek the opinions of previous patients
  • Ensure surgeons are accredited with FRCS(plast)
  • Check that surgeons are on the General Medical Council’s Specialist Register of Plastic Surgeons

Mike Wood is delighted with his results, but it remains to be seen whether it resulted in the younger lady he wished for!

See also ...

Cosmetic surgery
Extreme cosmetics

On the rest of the web
British Association of Plastic Surgeons
British Association of Asthetic Plastic Surgeons

The BBC is not responsible for the content of external websites

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