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About the BBC

Statements of Programme Policy

CBBC Programme Policy 2009/2010

CBBC television

Service remit

The remit of CBBC is to provide a wide range of high-quality, distinctive content for 6–12 year olds, including drama, entertainment, comedy, animation, news and factual. The great majority of this content should be produced in the UK.

CBBC should provide a stimulating, creative and enjoyable environment that is also safe and trusted. The service should have a particular focus on informal learning, with an emphasis on encouraging participation.

Delivering the BBC's purposes in 2009/2010

CBBC will continue to contribute towards the delivery of the BBC's public purposes in the range of ways set out in its service licence. Key developments in the way in which the service will contribute to each purpose are outlined below. These are designed to address the priorities identified by the BBC Trust, future-proof the delivery of the purposes, and address perceived gaps in delivery in line with strategies in the BBC's purpose plans.

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Key developments

1 Sustaining citizenship and civil society

  • Priority: CBBC aims to enhance the delivery of this purpose for the children's audience through a mix of output, including news reports and new factual programmes that highlight social engagement and citizenship. Established programming such as Newsround and Blue Peter will continue to underpin CBBC's delivery of this purpose, complemented by the successful and critically acclaimed Newsround Specials and the Newsround pilot Tourist From Mars – focusing on news stories from the point of view of an alien new to Earth.
  • The multi-award winning Serious series returns with a groundbreaking new adventure. Eight children from across the UK experience the challenges and joys of team-working as they follow in the footsteps of Marco Polo along the legendary Silk Road in Serious Explorer. A new drama, Roy, features an animated boy living in the real world, exploring themes around being different and trying to be accepted. In entertainment, Keep Your Enemies Close is a gameshow where contestants have to learn to work with a competitor to stay in the game.

2 Promoting education and learning

  • Priority: CBBC will continue to contribute to the delivery of this purpose by encouraging informal learning among its audience across a range of subjects. Horrible Histories will use comedy to introduce children to events and characters from British and international history. In Deadly 60 audiences are taken on a journey to six continents to experience the habits and habitats of the world's most deadly creatures. Returning strands include Gastronuts, encouraging children's interest in food through wild culinary adventures, and Me And My Movie, CBBC and BAFTA's unique film-making experience for children.
  • Priority: CBBC will continue to use interactive platforms to stimulate children's interest in learning. Gamebuilder is the new CBBC resource which enables children to create, play and rate their own mini-games using CBBC content. It will have a strong community focus, empowering children to develop their own content with their peers in a safe environment while simultaneously promoting media literacy and problem solving.

3 Stimulating creativity and cultural excellence

  • Priority: CBBC plays a unique role for the BBC in the delivery of this purpose as the only significant investor in UK-produced programming for the 6–12 audience, and the channel aims to maintain this role and enhance the BBC's reputation for creative and innovative programming, offering a wide range. Drama and comedy play a particularly important role and this year the channel will broadcast an innovative new drama, Roy, featuring a visually stunning mix of animation and real imagery. New comedy includes Ooglies, an exciting sketch show in which everyday objects are brought to life, and Big Babies, showcasing new writers and performers.
  • CBBC will continue to commission and develop innovative projects which encourage participation in a variety of creative activities across genres and platforms, while Jump Nation/Skate Nation is an exciting new entertainment show that teaches children to roller-skate and engenders viewers' enthusiasm for physical activity.

4 Delivering the benefit of emerging communications technologies

  • Priority: CBBC is a multiplatform brand that aims to enhance its online presence and reputation for innovation by giving audiences opportunities to consume and interact with content directly on the web. Key multiplatform content will include Tronji, a TV show, website and multi-player online game that mixes live action and real children within an animated environment, and Bamzooki Street Wars, in which children can create their own 'zook' online, to test their creative skills and win the opportunity to compete on the TV show.
  • CBBC aims to provide positive role models of children for children. Providing a safe, creative space for children and thereby building media literacy will remain key. MyCBBC will continue as a safe space for children to create and share content with friends. The safe peer-mentoring environment will be provided via the innovative Bugbears site, and Children's iPlayer will provide a safe environment for children to access content on demand.
  • CBBC seeks to encourage its audience to learn more about, and participate safely in, the wider world. This year the Newsround website will relaunch to deliver the news agenda in ways that are more interactive and compelling for this age group. Both Newsround and Blue Peter will also have ongoing support behind the red button to reach the widest possible audience.
  • In order to extend reach, CBBC will begin to experiment with online premieres of some of its programmes.

5 Reflecting the UK, its nations, regions and communities

  • CBBC will aim to contribute to this BBC priority by giving a voice to the different communities within the UK, fostering a sense of belonging and promoting an understanding of diversity among its audience. The new sitcom Planet Ajay will bring a Bollywood feel to the channel. The massively popular Tracey Beaker returns in Beaker's Back, and noisy kids are challenged to not make any sound in School of Silence.
  • BBC Scotland will make a strong contribution to the channel. Ed And Oucho will return for a second series and Wait For It..! is the exciting new gameshow produced in Scotland. Copycats and the popular adventure gameshow Raven are also made in Scotland. Key content will be produced in the North West, including returning series Beat the Boss and Prank Patrol.

6 Bringing the UK to the world and the world to the UK

  • Priority: CBBC has an important role to play in this area, particularly in bringing the world to the UK and in introducing international subjects and issues to a young audience. This year the bold new drama Bo And The Spirit World will draw inspiration from ancient Chinese myths and legends and Shaolin will look at the lives and practices of Buddhist monks. Newsround and Blue Peter will continue to regularly feature foreign news and subject matter.
  • The natural world and its inhabitants are brought to viewers in Natural Born Hunter, featuring predators from around the planet. Serious Explorers and Safari Eight, where children learn to become safari rangers, also bring an international feel to the channel and explore themes of teamwork in new environments.

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Conditions: BBC purposes and CBBC commitments

Unless otherwise stated, all commitments are minimum hours and include originations, repeats and acquisitions. All conditions are annual unless otherwise stated.

Stimulating creativity and cultural excellence

  • 665 hours of drama programming

Sustaining citizenship and civil society

  • 85 hours of news programming

Promoting education and learning

  • 550 hours of factual programming

(Note the hours conditions for children's output on BBC One and BBC Two in their respective Statements of Programme Policy.)

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Statutory commitments

The following quotas are agreed with Ofcom and are measured across a calendar year (results being published at bbc.co.uk/annualreport):

  • A minimum of 70% of hours to be original productions.

And in conjunction with other BBC network television services:

  • A minimum of 30% of relevant programme production budgets, representing a minimum of 25% hours of productions by volume, to be spent outside the M25.
  • To maintain the current broad range of programmes produced outside the M25, and broad range of different production centres used across the UK.
  • A minimum of 25% of qualifying hours across all of the BBC's network and non-network television services are provided by independent producers.

The BBC observes Ofcom's Access Services Code. CBBC has the following targets:

  • A minimum of 90% of qualifying programming hours to have subtitling. Additionally, the BBC aims to subtitle 100% of actual programmes on the channel.
    (The relevant 12-month period runs from 1 April.)
  • A minimum of 5% of qualifying programme hours to have signing.
    (The relevant 12-month period runs from 1 November.)
  • A minimum of 10% of qualifying programme hours to have audio description.
    (The relevant 12-month period runs from 1 November.)

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