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About the BBC

Statements of Programme Policy

CBeebies Programme Policy 2008/2009

CBeebies television

Service remit

The remit of CBeebies is to offer high-quality, mostly UK-produced programmes to educate and entertain the BBC's youngest audience. The service should provide a range of programming designed to encourage learning through play in a consistently safe environment for children under 6 years old.

Delivering the BBC's purposes in 2008/2009

CBeebies will continue to contribute towards the delivery of the BBC's public purposes in the range of ways set out in its service licence. Key developments in the way in which the service will contribute to each purpose are outlined below. These are designed to address the priorities identified by the BBC Trust, future-proof the delivery of the purposes, and address perceived gaps in delivery in line with strategies in the BBC's purpose plans.

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Key developments

1 Stimulating creativity and cultural excellence

  • Priority: CBeebies plays an important role at the BBC in the delivery of this purpose as virtually the sole investor in original programming for the under-6 audience in the UK. This year it will aim to continue this role and further enhance the BBC's reputation for creative and innovative new programming across the range of pre-school genres.
  • Priority: Emphasis will be placed on the commissioning of distinctive, high-quality content and on working with a range of creative talent to refresh and bring new viewers to the channel. Key examples will include a new animated CGI programme 3rd and Bird, and a new comedy Grandpa in My Pocket. The channel will explore new avenues for pre-school television, including the first quiz show for this audience, Kerwhizz, which will be an interactive game that viewers can watch on television and join in with on the internet.

2 Promoting education and learning

  • Priority: Learning values remain a key part of the CBeebies remit and it will continue to contribute to the BBC's priorities in the delivery of this purpose. Most content on CBeebies is linked to the Foundation Stage Curriculum and Early Learning Goals of the UK, and is developed and produced using pre-school specialists. It is carefully created to stimulate a child's interest in a range of subjects including simple mathematics, literacy, art and music appreciation.
  • Priority: This year Mister Maker will return, aiming to inspire and stimulate creativity by encouraging the completion of a variety of fresh artistic creations. Numberjacks will introduce numbers and problem-solving concepts, and Space Pirates will feature a variety of musical styles and compositions. Big and Small will teach viewers about perspectives in an entertaining and engaging way, and language and literacy will be supported in the form of Poetry Pie, encouraging viewers to take an interest in poetry and reading.

3 Representing the UK, its nations, regions and communities

  • A sense of belonging is important to children, particularly the very young. CBeebies will continue to feature a range of programming that will portray our different regions and communities, enhancing the delivery of this particular purpose for the BBC. The Green Balloon Club will be a weekly environmental show highlighting issues from around the UK and teaching the audience to care about their country and community. Nina and the Neurons has a strong Scottish voice, and Something Special, a series featuring Makaton sign language for special needs children, will return and will get out and about to meet children in the nations and regions.

4 Bringing the UK to the world and the world to the UK

  • CBeebies will contribute to this purpose by continuing to work with BBC Global Channels as it launches CBeebies channels around the world, following the success of recent global launches. CBeebies will also maintain a philosophy of acquiring the world's best content made for young children, such as ToddWorld, which introduces themes of difference, citizenship and understanding, and Pinky Dinky Doo, which explores literacy and imagination.

5 Delivering the benefit of emerging communications technologies

  • CBeebies will continue to make an important contribution to the BBC's priorities in the delivery of this purpose, using interactive platforms to encourage the audience to engage in its offer more deeply. The CBeebies website remains one of the BBC's most visited online sites and is an integral part of the brand. It will continue to provide additional original content, games and creative opportunities for younger children to interact and participate with their favourite characters and programmes.
  • The website will continue as a platform to reach our radio listeners by streaming and podcasting CBeebies Radio content, and it will also continue to provide a mechanism to support parents and carers by enabling them to explore and learn more about child development and early learning.

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Conditions

No specific conditions.

(Note the hours conditions for children's output on BBC One and BBC Two in their respective SoPPs.)

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Statutory commitments

The following quotas are agreed with Ofcom and are measured across a calendar year (results are published in the BBC Annual Report and Accounts):

  • Approximately 80% of hours to be original productions (original productions include all BBC-commissioned programming, including originations and all repeats of programming first shown on any BBC public service channel).

And in conjunction with other BBC network television services:

  • A minimum of 30% of relevant programme production budgets, representing a minimum of 25% hours of productions by volume, to be spent outside the M25.
  • To maintain the current broad range of programmes produced outside the M25, and broad range of different production centres used across the UK.
  • A minimum of 25% of qualifying hours across all of the BBC's network and non-network television services are provided by independent producers.

The BBC observes Ofcom's Access Services Code. CBeebies has the following targets:

  • A minimum of 90% of qualifying programming hours to have subtitling. Additionally, the BBC aims to subtitle 100% of actual programmes on the channel.
    (The relevant 12-month period runs from 1 April.)
  • A minimum of 5% of qualifying programme hours to have signing.
    (The relevant 12-month period runs from 1 November.)
  • A minimum of 10% of qualifying programme hours to have audio description.
    (The relevant 12-month period runs from 1 November.)

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