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About the BBC

Statements of Programme Policy

CBBC Programme Policy 2008/2009

CBBC television

Service remit

The remit of CBBC is to provide a wide range of high-quality, distinctive content for 6–12 year olds, including drama, entertainment, comedy, animation, news and factual. The great majority of this content should be produced in the UK.

CBBC should provide a stimulating, creative and enjoyable environment that is also safe and trusted. The service should have a particular focus on informal learning, with an emphasis on encouraging participation.

Delivering the BBC's purposes in 2008/2009

CBBC will continue to contribute towards the delivery of the BBC's public purposes in the range of ways set out in its service licence. Key developments in the way in which the service will contribute to each purpose are outlined below. These are designed to address the priorities identified by the BBC Trust, future-proof the delivery of the purposes, and address perceived gaps in delivery in line with strategies in the BBC's purpose plans.

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Key developments

1 Sustaining citizenship and civil society

  • Priority: CBBC has a vital part to play in this area, enhancing the delivery of this core purpose for the BBC with the children's audience through a mix of output, including news reports and new factual programmes that highlight social engagement and citizenship. In addition to returners Newsround and Blue Peter, CBBC will show Who Wants to be a Super Hero?, which will aim to encourage positive social engagement by setting contestants a series of tasks designed to test their understanding of good social deeds.
  • Priority: A new 360-degree project called Election will involve children from across the UK and represent a variety of passions and interests, helping them build a greater understanding of the democratic process.

2 Promoting education and learning

  • Priority: CBBC will continue to contribute to the BBC's priorities in the delivery of this purpose by encouraging informal learning among its audience across a range of subjects using a variety of content types. Drama will be used to promote indirect learning with Roman Mysteries, based on the books by Caroline Lawrence, returning for another series. Taking a more direct approach will be new programmes such as Gastronauts, a factual show which will help children learn about the effect of food on the body, and the second series of Get 100, a mental arithmetic programme. In natural history, The Everyday Guide on How to Dodge Disaster will give advice on how to deal with Mother Nature.
  • CBBC will also continue to use interactive platforms to deepen the impact of its factual offer, with BAMZOOKi continuing to involve the audience in creative design and Blue Peter's website subsection Me and My Movie helping to teach media literacy and creativity, enabling children to make, upload and edit home movies.

3 Stimulating creativity and cultural excellence

  • Priority: CBBC plays a unique role for the BBC in the delivery of this purpose as the only significant investor in UK-produced programming for the 6–12 audience, and this year it will aim to maintain this role and enhance the BBC's reputation for creative and innovative programming. Drama and comedy play a particularly important role here. The new series Half Moon Investigates will feature a boy who wants to clear up petty crime, and there will be a new departure in Hotel Trouble, which will combine a sitcom format with reality TV elements, including interaction from members of the public.
  • Priority: CBBC also will continue to commission and develop innovative projects which encourage participation in a broad variety of creative activities across genres and platforms. This year will see the debut of Imaginarium, a new programme from Scotland, combining engineering and science to bring children's own inventions to life.

4 Delivering the benefit of emerging communications technologies

  • Priority: CBBC is a multi-platform brand and aims to enhance its online presence and reputation for innovation further by offering high levels of user interactivity and opportunities to consume and interact with content directly on the web. This year there will be a new series Tronji, combining the real world with a fully CGI-animated one, and MyCBBC will continue as a safe space for children to create and share content with friends, as will Adventure Rock, the downloadable world that children can explore on a PC at home.

5 Representing the UK, its nations, regions and communities

  • CBBC will aim to contribute to the BBC's priorities in this area by maintaining its important role in giving a voice to the different communities within the UK, fostering a sense of belonging and promoting an understanding of diversity in its audience. Programming produced by BBC Scotland will continue to feature strongly, with Raven and the second series of Stake Out. The Sarah Jane Adventures from BBC Wales will also return, and Blue Peter and Newsround will continue to present stories and features from all the nations on a regular basis.
  • CBBC also will launch its own online Olympic Games Village, engaging the audience in this major national and international event, with the aim of encouraging children to get involved in sport in their local area.

6 Bringing the UK to the world and the world to the UK

  • CBBC has an important role to play in this area, particularly in bringing the world to the UK and in introducing international subjects and issues to its audience. Newsround and Blue Peter will continue to feature foreign news and subject matter on a regular basis, and this year the new sitcom Planet Ajay will bring a Bollywood feel to the channel.

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Conditions: BBC purposes and CBBC commitments

Unless otherwise stated, all commitments are minimum hours and include originations, repeats and acquisitions.
All conditions are annual unless otherwise stated.

Stimulating creativity and cultural excellence

  • 665 hours of drama programming

Sustaining citizenship and civil society

  • 85 hours of news programming

Promoting education and learning

  • 550 hours of factual programming

(Note the hours conditions for children's output on BBC One and BBC Two in their respective SoPPs.)

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Statutory commitments

The following quotas are agreed with Ofcom and are measured across a calendar year (results are published in the BBC Annual Report and Accounts):

  • A minimum of 70% of hours to be original productions (original productions include all BBC-commissioned programming, including originations and all repeats of programming first shown on any BBC public service channel).

And in conjunction with other BBC network television services:

  • A minimum of 30% of relevant programme production budgets, representing a minimum of 25% hours of productions by volume, to be spent outside the M25.
  • To maintain the current broad range of programmes produced outside the M25, and broad range of different production centres used across the UK.
  • A minimum of 25% of qualifying hours across all of the BBC's network and non-network television services are provided by independent producers.

The BBC observes Ofcom's Access Services Code. CBBC has the following targets:

  • A minimum of 90% of qualifying programming hours to have subtitling. Additionally, the BBC aims to subtitle 100% of actual programmes on the channel.
    (The relevant 12-month period runs from 1 April.)
  • A minimum of 5% of qualifying programme hours to have signing.
    (The relevant 12-month period runs from 1 November.)
  • A minimum of 10% of qualifying programme hours to have audio description.
    (The relevant 12-month period runs from 1 November.)

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