The remit of bbc.co.uk is to serve the BBC's public purposes through the provision of innovative and distinctive online content, and through distinctive propositions that reflect and extend the range of the BBC's broadcast services, available to all.

bbc.co.uk should enable the BBC to develop a deeper relationship with licence fee payers and strengthen accountability. It should act as a starting point on the internet from which users can develop their use of the medium and provide a trusted guide to the wider internet.

bbc.co.uk should, at all times, balance the potential for creating public value against the risk of negative market impact.

bbc.co.uk will continue to contribute towards the delivery of the BBC's public purposes in the range of ways set out in its service licence. Key developments in the way in which the service will contribute to each purpose are outlined below. Following the service review of bbc.co.uk by the BBC Trust, future investment plans for the service, and some of the developments outlined below, are subject to Trust approval. They are designed to address the priorities identified by the BBC Trust, future-proof the delivery of the purposes, and address perceived gaps in delivery in line with strategies in the BBC's purpose plans.

1 Sustaining citizenship and civil society

• Priority: bbc.co.uk will provide rich online support for programming that engages younger audiences with issues of democracy, topical debate and social concerns: for example, Election from CBBC, a new multi-platform series on ecological issues for teenagers from BBC Switch, Born Survivors from BBC Three, and Newsbeat and a new multi-platform series on ecological issues for teenagers from BBC Switch.
• We will improve participation and engagement around major political programmes by refreshing the Question Time, Panorama and Today programme websites.
• We will encourage media literacy among our younger users through projects such as Kerwhizz, a multi-platform animated quiz format from CBeebies, and via continued investment in developing media creation skills with CBBC's Me And My Movie and Blast! for teenagers.

2 Promoting education and learning

• Priority: Subject to approval by the BBC Trust, bbc.co.uk will evolve the portfolio of content in support of the acquisition of skills by school-age children, including a new skill proposition for ages 6–10.
• Priority: bbc.co.uk will support a wide range of informal learning via knowledge-building activities around programming, including coverage of the anniversary of the publication of On the Origin of Species, and through the development of permanent online presences for key subject areas. Specifically this year, working with academic bodies around the world, we will launch a new product to enable users to take part in scientific inquiry through surveys and studies and so generate research of genuine and lasting public value.
• We will relaunch important knowledge-building programme brands online including Gardeners' World and The Culture Show, which will prepare the ground for a wide range of informal learning products around subjects including cookery, culture and gardening.
• bbc.co.uk will offer a video-rich interactive site supporting essential everyday skills for adults, building on the existing RaW literacy campaign and the basic skills sites Skillswise and WebWise.
• We will continue to develop Bitesize and Learning Zone Broadband, which support pupils studying for school exams and tests, and provide video clips for the classroom.
• We will enrich the BBC's natural history offer by combining programmes, events and user participation to "tell the story of the Earth as it happens", and by supporting World on the Move, a large-scale natural history project on animal migration, with podcasts, featured species profiles, interactive maps and timelines, text clouds and user-generated content.

3 Representing the UK, its nations, regions and communities

• Priority: bbc.co.uk will use technology to reflect the diversity of cultural life in the UK. Specifically, we will:
  – Develop multi-platform propositions that reflect the distinct cultural life of the nations. Dedicated news provision for Scotland will be enhanced, along with content relating to history, music, outdoors, drama and comedy. History and factual content relating to Wales and Northern Ireland will be enriched.
  – Continue to develop Where I Live sites to offer greater audience interaction around key pan-BBC knowledge-building projects, building on the success of Coast and Springwatch.
  – Invest in blogs and other ways in which audiences can interact with radio to help stations such as 1Xtra and the Asian Network, helping them provide a range of output to meet the different needs of key UK communities, and to inspire them to interact.
  – Work with other services to attract teen audiences to high-quality public service content by carrying BBC Switch output.
• Priority: Using the Beijing Olympics, the long-term objective is to promote participation in sport through coverage and commitment to minority Olympic sports in the run-up to London 2012. bbc.co.uk will also commission content covering sports and music events for mobile.
• bbc.co.uk will deliver Britain From Above – a fresh approach to online documentary in which material from programmes running across BBC One, BBC Two and BBC Four will enable users to explore their own country from a new perspective and which will remain available online as a lasting resource.
• We will support programming that encourages community participation: for example, for Choir Wars BBC One will use the web and mobile to bring people together each week as 'flashmobs' in different locations across the UK, using BBC Big Screens to create 'people's choirs'.

4 Stimulating creativity and cultural excellence

• Priority: bbc.co.uk will increase the impact and richness of the BBC's broadcast ideas by providing an online presence for every programme and through major programme enhancements, including for Radio 4's The Archers and the 90th anniversary of the Armistice. BBC Two's Speak up for Britain will harness the talent of teenage video bloggers to find the most interesting, passionate and exciting voices among the nation's youth.
• We will support new creative talent, including via a video-rich online showcase for comedy that will both introduce comedy performers and see established names exploring fresh avenues and taking creative risks.
• We will aim to enhance the BBC's commitment to music by enhancing navigation between all music-related output across the BBC and improving BBC Introducing... online to focus more effectively on new and unsigned artists.
• bbc.co.uk will encourage creativity among users, particularly teenagers and younger children, supporting them to create their own art, music, film, animation, poetry, dance and games through new initiatives such as Stickers and Game Builder, increasing opportunities to showcase children's content.

5 Bringing the UK to the world and the world to the UK

• bbc.co.uk will deliver coverage of the Beijing Olympics, including content enhanced for mobile devices.
• We will launch Focus on China, an online portal pulling together content from across the BBC to tell the story of China and its rise as a global power. The project will combine editorial effort with sophisticated aggregation software.
• We will support major programming with an international dimension, including online enhancement for the Dr Alice Roberts series on BBC Two uncovering the story of the evolution of the human race from the cradle of civilisation onwards.

6 Delivering the benefit of emerging communications technologies

• Priority: We will make bbc.co.uk content more widely available on new platforms through BBC iPlayer and by allowing audiences to 'tear off' BBC content and embed it in other websites. In particular, we will increase the availability of video and audio content on mobile devices.
• Priority: We will create a dynamic underlying architecture and a new identity, rating and recommendation system which will form the basis of personalisation on all platforms.
• We will aim to improve the user experience of bbc.co.uk, with a new look and feel, website refreshes (including Asian Network, Radio 4 and Radio 5 Live, BBC One, BBC Two, BBC Four), a new site for BBC HD and an enhanced mobile browser.

Unless otherwise stated, all commitments are minimum percentages and include originations, repeats and acquisitions.
All conditions are annual unless otherwise stated.

Stimulating creativity and cultural excellence

• 25% (by value) of eligible content and services to come from suppliers

A number of commitments were made by the BBC following the Secretary of State for Culture, Media and Sport's review of the service, led by Philip Graf, in 2004. These form the updated service approval for this service.

All commitments which constitute the full scope of the approval are available on bbc.co.uk/bbctrust, or on request from the BBC Trust Unit.