The CBBC Channel (CBBC) provides a wide range of high-quality, distinctive programming for 6-12 year olds, including drama, entertainment, comedy, animation, news and factual programmes. The great majority of this content is produced in the UK.

CBBC provides a stimulating, creative and enjoyable environment that is also safe and trusted. The channel has a particular focus on informal learning, with an emphasis on encouraging participation.

CBBC provides a mixed schedule with a balance of originated and acquired programmes throughout the day. It offers new and exciting programmes across a wide range of genres, including the best of current CBBC output from BBC One and BBC Two and the very best of world children's television. A high proportion of content on CBBC is UK-produced.

For the year ahead, key priorities for CBBC include:

Priority	Rationale
Maintain reach by refreshing our offer with new content brands targeted specifically at 6-12 year olds - including Sorcerer's Apprentice, Get 100, Shaun the Sheep, Do Something Different and Roman Mysteries.	CBBC must work to maintain its distinctiveness and its audience reach at the same time, a dual challenge in an environment which is increasingly competitive.
Offer at least two new propositions - CBBC World and MyCBBC (working titles) - which will encourage increased participation and user-generated content in a more personalised environment.	Children are spending increasing amounts of time online, and CBBC has to offer more than a linear proposition. Dialogue and participation are an important part of children's media consumption.
Make more content - full programmes and clips - available on demand (subject to approval).	Research suggests that children of this age have a huge appetite for content delivered in this manner, but there are few services aimed directly at them.

Stimulating creativity and cultural excellence
CBBC invests significantly in home-grown, original programming to create a mixed-genre schedule with a distinctive UK character throughout the day.

Our live presentation links - unique in UK children's channels - allow instant interaction with our audience and are increasingly synchronised with our online services to create a visually cohesive brand. We continue to take great care in presenting content that is specifically tailored for 6-12 year olds in the most appropriate and engaging ways.

Our UK drama and entertainment brands, such as M.I. High and Raven, feed our viewers' imaginations and provide some welcome relief from the pressures of their daily lives.

Specifically this year we will broadcast:

• 650 hours of drama.
• 150 hours of live presentation.

Sustaining citizenship and civil society
CBBC offers factual and other content that introduces children to issues facing the world in which they live and helps them to understand the issues better. The primary focus of CBBC's citizenship provision is Newsround, the only targeted UK television news service for children. This is complemented by an online presence that includes a learning module which gives our young viewers the opportunity to acquire basic skills in journalism (to become Press Packers) and share their stories.

This year, CBBC will:

• Provide at least three live news bulletins a day.
• Broadcast 85 hours of news.

Promoting education and learning
CBBC offers opportunities for incidental learning and life skills development through much of its factual and other output. Examples for this year will include Serious Andes and Beat the Boss. The drama Desperados will explore disability this year - the series features a disabled basketball team and follows the struggles of one young boy who finds hope via the team after being injured in an accident and having to use a wheelchair.

Television output is supported and enhanced by a comprehensive web presence, a safe place on the web where children can discover more about topics relevant to them and also connect with other children in a pre-moderated environment.

Specifically this year we will:

• Broadcast over 1,000 hours of factual and schools programming, including Roar, Blue Peter and Whizz Whizz Bang Bang .

Representing the UK's nations, regions and communities
CBBC presents a diversity of faces on screen and will continue to portray people from a wide range of backgrounds and of differing abilities.

We will continue to play a role in introducing our audience to community involvement and responsibility through output such as Blue Peter, with its charity appeals and regular, locally based and inspiring featured stories; Newsround, which captures the world we live in; and other pan-BBC campaigns as appropriate.

BBC Two nations will opt into the channel to cater for children whose summer holidays start earlier in the year.

Bringing the UK to the world and the world to the UK
CBBC's focus is on UK-based programming, but we also offer our young viewers the chance to see the world and its myriad of peoples and cultures through a range of programming such as Blue Peter, Serious Andes and Raven. We will continue to enhance UK content by acquiring the best international children's programmes - this year Dogstar from Australia will get its first UK airing.

Emerging communications
Interactivity underpins the service, and the CBBC online and interactive television services offer a rich array of related in-depth content. CBBC combines its linear programming with interactive digital content that encourages children to participate or to deepen their experience of a programme or topic.

In order to highlight the benefits of digital to the non-digital audience, CBBC will continue to show some of the best of its output on BBC One or BBC Two.

Reach: CBBC should contribute towards the maintenance of combined BBC weekly reach for all BBC services at over 90% by aiming to maintain its own weekly reach, particularly among its stated target audience.

Quality: Audience approval of CBBC and perceptions of it as high quality and innovative. Also, the proportion of originated programmes across all hours (including repeats).

Impact: Licence fee payer awareness of CBBC and audience perceptions of CBBC as engaging and challenging.

Value for money: CBBC's cost per viewer hour.

The following targets are agreed with Ofcom each calendar year:

• 70% of hours to be originations (original productions include all BBC-commissioned programming, including originations and all repeats of programming first shown on any BBC public service channel).

The following commitment has been made to the Department for Culture, Media and Sport:

• CBBC will ensure that around 75% of the channel's output and investment is made in the EU/EEA.

And in conjunction with other BBC network television services:

• To spend at least 30% of relevant programme production budgets, representing 25% hours of productions by volume, outside the M25.
• To maintain the current broad range of programmes produced outside the M25, and broad range of different production centres used across the UK.