BBC One in Wales complements the networked BBC One schedule by providing mixed-genre programmes appealing to mainstream audiences in Wales which displace or replace content otherwise available on BBC One. The service also provides viewers in Wales with programmes that reflect and support local culture, identity and heritage, and it is the BBC's primary outlet for coverage of major events in Wales.
BBC One Wales provides a platform for a wide range of genres, fostering and harnessing Welsh talent to deliver high-quality programmes that bring the nation together. In particular it provides accurate and impartial news services. Its current affairs output documents civic and political life, provides a context for Welsh issues and reflects the diversity of opinion in Wales.
For the year ahead, key priorities for BBC One Wales include:
Priority |
Rationale |
Promote active citizenship with major initiatives around the Welsh Assembly election in May, with the aim of increasing reach compared with 2003 Assembly election coverage. |
To support and demonstrate the BBC's commitment to sustaining citizenship and civil society. |
Broaden reach among priority underserved audience groups through high-quality drama, comedy and other programming such as Coal House, a major multi-platform reality history initiative. |
To support BBC One's objective to extend the channel's appeal among younger audiences. |
Details of statutory quotas and other obligations to be fulfilled by BBC One, in conjunction with other BBC services, are included in the master Statement of Programme Policy for BBC One. BBC One Wales will work with the network service to meet these requirements as appropriate. In particular:
Reach: BBC One Wales should contribute towards the maintenance of combined BBC weekly reach for all BBC services at over 90% by aiming to maintain its own weekly reach.
Quality: Audience approval of BBC One in Wales and perceptions of it as high quality and innovative. Also, the proportion of originated programmes across all hours (including repeats).
Impact: Audience perceptions of BBC One in Wales as engaging and challenging.
Value for money: BBC One Wales's cost per viewer hour.
In addition to the conditions and commitments outlined in this annex, BBC One Wales will contribute as appropriate to the fulfilment of a number of statutory commitments for the networked BBC One service as described in the master Statement of Programme Policy for BBC One.
