Radio 1 aims to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. It reflects the lives and interests of 15-29 year olds but also embraces others who share similar tastes.

It offers the best new music, supports emerging artists - especially those from the UK - and provides a platform for live music. News, documentaries and advice campaigns cover areas of relevance to young adults.

Radio 1 provides its young audience with a mix of daytime programmes with wide appeal and specialist shows in the evening which operate at the forefront of new music. On-air output is complimented by an on-demand and interactive online service to ensure that the network remains relevant in today's rapidly evolving media environment.

For the year ahead, Radio 1's key priorities include:

Priority	Rationale
Continue to develop interactive content which enhances on-air output, in particular experimenting with the possibilities mobile technology allows, for example by accompanying audio with visual or user-generated material.	Young people are among the most digitally curious when dealing with new technologies. Radio 1 needs to evolve continuously to ensure that it keeps engaging them and meets their needs and expectations.
Launch a new strand which focuses specifically on younger audiences and celebrates teenage life. Its ambition is to be the essential source and guide to growing up in 21st-century Britain.	Creating a specific zone in the schedule will enable Radio 1 to speak directly to this hard-to-reach audience and address relevant issues of interest or concern.
Take a leading role in a pan-BBC campaign to support unsigned and brand new artists and talent, both on air and through the promotion of performances at major events or festivals.	Radio 1's public service funding allows it to take greater risks with unproven acts and showcase new artists and those just starting their musical careers.

Stimulating creativity and cultural excellence
Radio 1 plays a vital role in aiding musical creativity, providing a significant platform for new music and emerging artists, in particular those from the UK. An extensive playlist in daytime helps expose the best new tracks to a wide audience, while a portfolio of leading specialist DJs in the evening focuses on key genres for the audience. Live music and coverage of live events also features prominently.

This year we plan to introduce a major music concert for under-18s, organised by Radio 1, into our events calendar. We will also significantly increase our coverage of Download, the UK's biggest rock festival, as well as returning to Glastonbury, T in the Park, the Reading and Leeds festival, and Global Gathering.

In the year ahead we will ensure that:

• At least 40% of the schedule is devoted to specialist music or speech-based programmes (2).
• In daytime output (3), at least 40% of the music is from UK acts.
• In daytime output at least 45% of the music is new (4).
• The service broadcasts from around 25 major live events and festivals in the UK and abroad.
• There are at least 250 new sessions and Live Lounge performances.
• Radio 1 contributes to BBC Radio's commitment to commission at least 10% of eligible hours of output from independent producers.
  

Sustaining citizenship and civil society
Radio 1 employs a dedicated team of journalists to provide an accurate and impartial news service in an appropriate tone and language for young audiences. News output is placed at the heart of the daytime schedule and encourages listeners to explore a broad range of subjects and engage in debate.

Over the next year we will continue to reflect listeners' interests and concerns with subjects such as binge drinking, sexual health and body image. Specialist reporters will cover technology and international and political issues from a youth angle.

This year we will:

• Broadcast at least 310 hours of news, sport and current affairs.
  

Promoting education and learning
Radio 1 offers a range of tailored speech content. Documentaries cover varied subjects and social action output offers help and guidance on relevant personal, health and other concerns.

We are aiming to take a more innovative approach to programming documentaries this year, placing them throughout the schedule - as appropriate for the individual subject matter - rather than in a fixed slot. We will also follow up 2006's Bare All sex survey with a campaign highlighting safer sex issues, and revamp the One Life online pages.

This year we will:

• Commission at least 40 new documentaries.
  

Representing the UK's nations, regions and communities
Radio 1's extensive live events schedule reflects the wide range of music-making enjoyed across the UK, and the network's own events often focus on areas underserved by commercial promoters. Regular opt-out programmes in Scotland, Wales and Northern Ireland help develop talent at a grassroots level. In addition, we will work with colleagues from across the UK's nations and regions to help identify a range of unsigned and brand new acts, and then bring them to a wider audience.

This year we will:

• Broadcast at least 200 hours of original opt-out programming from the nations.
  

Bringing the UK to the world and the world to the UK
Radio 1 showcases the best global musical talent to UK audiences and covers a range of significant music events from around the world. News and current affairs output regularly places major international stories into context for UK listeners.

Emerging communications
In addition to analogue broadcasting, Radio 1 is available on DAB and via digital television, and is streamed on the internet. Some programmes are available on demand after broadcast, extending their life by making them accessible to listeners for whom a linear schedule is not convenient. Radio 1 promotes and encourages experimentation with new technologies as they become available to ensure that listeners have the maximum opportunity to access programmes as and when they want.

Reach: Radio 1 should contribute towards the maintenance of combined BBC weekly reach for all BBC services at over 90% by aiming to maintain its own weekly reach, particularly among its stated target audience.

Quality: Audience approval of Radio 1 and perceptions of it as high quality and innovative. Also, the proportion of originated programmes across all hours (including repeats).

Impact: Audience perceptions of Radio 1 as engaging and challenging.

Value for money: Radio 1's cost per listener hour.