Radio Cymru is a comprehensive speech and music radio service for Welsh speakers, covering a wide range of genres and reflecting the issues, events, culture and interests of the people of Wales. Programmes focus on local and national concerns but also address matters of UK and international significance.

Radio Cymru is a full, mixed-genre radio service. Output is all speech at the breakfast peak, and it provides accurate and impartial news across its schedule. It plays a central role in reporting and scrutinising national political life, and is an important platform where issues can be debated by experts and where listeners can share their own opinions and experiences.

Radio Cymru supports Welsh music, drama and arts, and commissions a wide range of work from new and established talent.

For the year ahead, key priorities for Radio Cymru include:

Priority	Rationale
Provide high-quality and distinctive coverage of the Welsh Assembly elections.	To support and demonstrate BBC's commitment to sustaining citizenship and civil society.
Over the next three years, increase the audience reach for the weekday afternoon schedule.	Addressing underperformance of the afternoon schedule will help maintain overall BBC weekly reach in Wales.
To develop and implement a technology and multi-platform strategy to increase brand impact.	Listening to what audiences say they want and responding to changes in their behaviour by strengthening online/broadband provision.

Sustaining citizenship and civil society
Independent news, current affairs and political programming are the cornerstone of the service. News is scheduled in all speech programmes at breakfast and drivetime, and news bulletins are broadcast frequently across the day.

Political coverage and analysis focus on Welsh affairs - in particular this year the Welsh Assembly election. The Westminster and European parliaments are also reported, noting the local impact of UK and Europe-wide legislation and initiatives.

Listeners are encouraged to explore a broad range of subjects and to engage and interact with the service. Radio Cymru's weekly current affairs programme Manylu will continue to investigate matters which are of public interest and relevance to our listeners.

This year we will:

• Broadcast at least 1,000 hours of news and current affairs.

Representing the UK's nations, regions and communities
Radio Cymru's output fully reflects the diverse communities, cultures and faiths of Wales. It marks key national events - including National Eisteddfod, the Urdd Eisteddfod, the Royal Welsh, and the Faenol Festival - and outside broadcasts from across Wales are regular features in the schedule. It provides a comprehensive sports service.

Religious output including Oedfa on a Sunday reflects the diversity of faiths in modern Wales, and Bwrw Golwg and Dal i Gredu continue to provide platforms for debate and reflection.

This year Radio Cymru will:

• Broadcast at least 6,200 hours of non-news and current affairs (excluding opt-outs).

Promoting education and learning
Radio Cymru will provide opportunities for informal learning across a wide range of subjects in its feature, factual and documentary output. Weekly strands, such as Y Celfyddydau and Galwad Cynnar, will cover a wide range of subjects and will cross-reference other learning experiences offered by BBC Wales. Documentary output will remain varied and will have informal learning at its core including a planned business series about entrepreneurship

Radio Cymru will contribute to pan-BBC social action campaigns in Wales, adapting them where appropriate to enhance their appeal to audiences in Wales.

Stimulating creativity and cultural excellence
Radio Cymru supports established talent, and continues to refresh it with new voices and contributors. It includes regular sessions and performance opportunities for unsigned bands, and provides a platform for young writers whose plays are successful at the Urdd Eisteddfod.

Radio Cymru covers the arts in Wales on a weekly basis in Y Celfyddydau and will broadcast concerts by the BBC National Orchestra of Wales.

We will aim to commission at least 10% of eligible hours from independent producers in 2007/2008.

Bringing the UK to the world and the world to the UK
Radio Cymru will bring the world to Wales through coverage of international events and issues in its news and current affairs output. It will bring Wales to the world by streaming Radio Cymru content on the internet, and we will continue to look for new ways to connect with Welsh-speaking contributors from all over the world.

Emerging communications
Radio Cymru provides a major platform for the BBC's Welsh language cross-media activities in Wales and will use digital and interactive technologies to extend its availability, encourage audience interaction and introduce audiences to related content and services. This year for the first time we will deliver content on BBC iPlayer (subject to approval) and will look for new opportunities to deliver enhanced radio programming via interactive TV.

Reach: Radio Cymru should contribute towards the maintenance of combined BBC weekly reach for all BBC services at over 90% by aiming to maintain its own weekly reach.

Quality: Audience perceptions of Radio Cymru as high quality and innovative. Also, the proportion of originated programmes across all hours (including repeats).

Impact: Audience perceptions of Radio Cymru as engaging and challenging.

Value for money: Radio Cymru's cost per listener hour.