Building digital Britain
bbc.co.uk provides a wide range of high-quality, accessible and free digital content from both the BBC and links to content from other providers. Across all our activities, we aim to make a positive contribution to the evolution of a rich UK internet industry.

We will continue to develop services and content for experienced users, whilst at the same time providing entry points to the internet for new users, encouraging them through digital media literacy projects and giving them access to relevant tools.

Subject to any necessary approvals, this year we will:

• Extend our TV and radio catch-up services as well as simulcasting live TV and radio online.
• Enhance our navigation functionality, including a richer search service that incorporates a stills and audiovisual search capability.
• Pilot a public service archive and so expand the available quantity of archive programmes and clips.
• Encourage users to create, remix and share their own content via ongoing development of the BBC Creative Archive trial.

Sustaining citizenship and civil society
Our news and information service complements the BBC’s television and radio broadcast news coverage across all subject areas, including local, national and international news and sports.

We provide different ways for people to consume and interact with news content including, for younger users, bbc.co.uk/newsround, which has a journalism learning module that encourages and enables children to learn about particular issues.

This year we will:

• Develop further tailored services for mobile phones and other handheld devices, subject to any necessary approval.
• Introduce a news text service for six regions of Scotland and extend our existing video-on-demand news offering.
• Introduce a range of blogs to allow readers to interact with BBC News.
• Extend the BBC Creative Archive trial.

Promoting education and learning
bbc.co.uk invests in content and applications that create educational value for children, parents, teachers and adults pursuing both formal and informal learning.

All levels of ability are catered for, and our planned relaunch of Boost will be a significant contribution for children with special needs.

We will also launch our first interactive video language service (in French), with further roll-out planned over the next three years.

We continue to support outreach projects – such as the BBC’s digital buses – and other learning campaigns, including this year the Breathing Places conservation campaign and adult basic skills provision.

This year in particular we will:

• Redevelop and upgrade the functionality of bbc.co.uk/blast to enable teenagers to develop, express and showcase their creativity.
• Relaunch bbc.co.uk/cbeebies with a clearer focus on early learning goals.

Stimulating creativity and cultural excellence
We are continuing to explore new ways of exploiting the internet to deliver innovative and distinctive new entertainment formats and are specifically looking to develop new content aimed at teenagers.

Users are given opportunities and encouraged to make their own contributions and generate their own content – including through the Creative Archive pilot and the recently launched Film Network, a community where new British film-making talent can showcase short works and share skills and learning.

This year we will:

• Launch at least two major online entertainment formats.
• Pilot broadband video around Radio 1 concerts.

Reflecting the UK’s nations, regions and communities
bbc.co.uk is committed to encouraging audiences to move from passive consumption to active participation – wherever they live and whatever their background.

We host the local Where I Live sites and the community-based Action Network, and will provide a database of the local projects in the Breathing Places conservation campaign.

We will also continue to support other BBC campaigns including Sport Action.

This year we will:

• Enhance our disabled community website Ouch! and make audio content accessible.
• Extend BBC Scotland’s user-generated content offerings beyond the existing Island Blogging service.

Bringing the world to the UK and the UK to the world
bbc.co.uk acts as a global content platform, not only by hosting an international-facing news service (funded by BBC World Service), but also by offering a UK audience a high-quality news service which carries significant in-depth international coverage and analysis.

We also aim to provide a global forum, showcasing British content and stimulating debate between people around the world.

This year we will:

• Invest further in the user-generated content hub, allowing us to process readers’ first-hand accounts, pictures and video from all over the world and share across BBC News.

Last year, in an ever-expanding market, bbc.co.uk continued to grow reach (over half GB online adults claim to use the service) and, more importantly, got them to stay as consumption levels improved with increased page impressions and time online per average user.

2005/2006 saw the piloting of a number of ‘next generation’ services, including BBC iPlayer and Stapler, which – subject to the Board of Governors’ approval before full implementation – offer the potential of large audience impact in the future on-demand world.

In 2006/2007, our key priorities are to:

• Continue to drive reach by enhancing our news, information and educational content, and by delivering new and innovative entertainment formats. We will look to increase monthly reach to 60% of UK internet users this year.
• Improve quality and impact by further developing our service portfolio of tools and functionality to facilitate and showcase social media and to enable user navigation through increasingly complex information.