Director, Marketing, Communications & Audiences

• Sharon is the Director of the BBC's Marketing, Communications & Audiences division.
• She is a member of the Executive Board.
• She is responsible for all marketing, communications, audience research and audience services across the BBC.
• She has overall responsibility for the strategic direction of the BBC brand portfolio.
• She leads all communications, internally and externally.
• Sharon is a member of the Marketing, Communications & Audiences Board.
• Sharon is also a Board member of Freesat.

Salary and total remuneration

As Sharon joined the BBC in May 2009 her salary information has yet to be published as part of the BBC's Annual Report and Accounts.

Salary (May 2009): £310,000

Total remuneration is calculated over the financial year, so we will be in a position to publish this figure as part of the BBC's Annual Report and Accounts 2009/10.

Expenses and central bookings

Expenses are costs incurred by BBC staff on behalf of the BBC and claimed through the BBC's expenses system (e-expenses). Central bookings are costs incurred on behalf of the BBC and booked through the BBC's central bookings system. Both expenses and central bookings will be published every three months.

Gifts and Hospitality Register

Gifts and hospitality may only be accepted in line with BBC policy. This information will be published in early 2010.

Register of interests

Executive Board members must make a declaration of their personal and business interests, including any memberships or directorships of public or industry bodies, and any shareholdings, as well as any interests that their immediate families may also have.

Sharon Baylay's Register of interests

Biography

Last updated May 2009

Sharon Baylay is the Director of the BBC's Marketing, Communications & Audiences division and is responsible for all marketing, communications, audience research and audience services across the BBC.

She took up her post in May 2009.

Sharon was previously General Manager of Microsoft Online Services Division UK, where she was responsible for the growth and development of the company's Windows Live and MSN businesses, including the acquisition of Multimap.

She joined Microsoft in 1993, holding a range of marketing and management roles, running the international MSN businesses in EMEA, Asia Pacific, Greater China and the Americas.

Under her leadership, MSN was a founding member of the Government-led cooperative effort to address the growing problem of cyberbullying. Microsoft is also a member of the Home Office Task Force on Child Protection on the internet and Sharon was instrumental in ensuring that the good practice recommendations were reviewed and in most cases adopted by the business.

Sharon began her professional career at Olivetti and Computacentre, working on IBM, Apple and Compaq, and is a holder of a Diploma in Marketing from the Chartered Institute of Marketing.