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11 July 2009
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The Official Truth: Propaganda in the Roman Empire

By Dr Neil Faulkner
The Bridgeness Slab, symbolising the Roman conquest c.142 AD
The Bridgeness Slab, symbolising the Roman conquest c.142 AD ©

Propaganda is considered to be a modern political art, but the Romans were masters of 'spin'. How did Rome's leaders communicate their power and their policies to a massive and diverse empire?

Barbarians

All empire-builders have to justify what they do - to themselves, to their own people, and to those they dominate.

The Romans developed a sophisticated world-view which they projected successfully through literature, inscriptions, architecture, art, and elaborate public ceremonial.

'Julius Caesar provided readers at home with a blood-curdling description of the Germanic tribes.'

Some elements of this world-view evolved during the existence of the empire, most notably with the adoption of Christianity in the early fourth century AD.

Other themes remained constant. Perhaps the most important of the latter was the idea that Rome represented peace, good government, and the rule of law. The societies with which Rome was in conflict were caricatured as barbaric, lawless and dangerous.

Julius Caesar, in his famous account of the Gallic Wars of the 50s BC, provided readers at home with a blood-curdling description of the Germanic tribes he encountered in battle:

'The various tribes regard it as their greatest glory to lay waste as much as possible of the land around them and to keep it uninhabited. They hold it a proof of a people's valour to drive their neighbours from their homes, so that no-one dare settle near them. No discredit attaches to plundering raids outside tribal frontiers. The Germans say that they serve to keep young men in training and prevent them from getting lazy.'

Published: 2006-09-12

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