Robert Plant, the world famous ex-singer of supergroup Led Zeppelin, is the patron of the record label, MAS Records, and has been integral to the development of this innovative project.

BBC Hereford and Worcester's Web Producer Dan Johnson asked the legendary rocker what it was all about.

When did your relationship with Kidderminster College begin?
"My relationship with Kidderminster College began the day I was expelled. The principal had decided that I had spent too much time dallying with music in the common room."

How did the record label come about?
"It’s the beginning of an extension for gifted students. If anybody can really get it together and create music, if they’re good enough then they can be absorbed and they can be listened to by Kevin (Gammond) and myself and they’ll be offered the facilities that are here to record. That means that they then have a showpiece which can be taken to major labels."

Are there more opportunities with schemes like this now than when you were at college?
"There were no schemes like this. Music was considered to be the alien. Music was the other side of academic creative attainment. Music was the devil. Music is a panacea to life, it’s one of the great releases. When guys have been working all day there’s nothing better than a good tune. There’s thousands of tunes in this area waiting to be born."

What advice do you have for young musicians? "Work hard and don’t take it seriously. It’s great fun but when you think you’ve had enough, work on. Find that melody, there’s some great tunes that haven’t been written yet."