Podcasting: What do I need to know?

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1. What is a podcast?

A podcast is a digital audio file, which can be downloaded from the internet and listened to on various digital devices.

They are usually a series of episodes which are personal in tone which can be highly produced, like slick expensive box sets, or as cheaper, conversational programmes.

This guide is an introduction to anyone who wants to know what's involved in making a podcast and developing an audience for it. It's particularly of relevance for anyone who is producing podcasts for the BBC.

2. How do I make a podcast?

Hear from industry experts as they share insights into what you should consider when making a podcast.

3. What are the editorial issues?

Editorial standards like accuracy, impartiality, harm and offence and privacy need to be applied with the same rigour to podcasts as any other content made by or for the BBC.

The challenge of creating a podcast is to find the right balance between pushing the boundaries of creativity whilst maintaining editorial integrity.

Podcasts allow you to be:

• Honest and open-hearted: allow the listener to be part of your journey by giving them behind-the-scenes access

• Generous: create a secure environment for great conversations with talent who trust each other

• Less scripted: you can always push the boundaries knowing if you went too far it can be edited later on

4. How do I develop an audience?

Infographic outlining the demographic, listening patterns and how they discover podcast content

Knowing who your podcast is for is key to success. This infographic guides you through the key audience demographics, listening patterns and how the audience discover podcast content.

5. What makes a podcast a hit?

What qualities do audiences look for in a podcast?

Informality

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Informality

Be spontaneous, conversational and less scripted

Personal

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Personal

Be intimate and engage the listener on a one-to-one basis

Community of creators

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Community of creators

Create a sense of community by cross promoting other podcasts

Effortless stimulation

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Effortless stimulation

Good storytelling. Pique curiosity by having the freedom to say what you want

6. How do I promote my podcast?

When you decide to launch a podcast you need to find ways for the podcast to shine and have the best possible chance to reach wider audiences. Click on the infographic below to find tips on promoting and optimising your podcast.

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