1.1 Multimedia plug-in content MUST only be used to extend the user experience of sites on bbc.co.uk, to raise their overall appeal, or to promote the brand.
1.2 If a user does not have the correct plug-in installed or cannot access the content using assistive technologies this MUST NOT prevent the user accessing the core content of the website.
2.1 You MUST only use the following formats:
2.2 If you need to use any other plug-in formats, you MUST contact your product lead with a business case for the use of that format to gain an exemption.
3.1 You SHOULD choose the format to achieve the best audience reach while providing all the features needed.
3.2 You MUST NOT publish content using any plug-in that remains in Alpha or Beta release status. If you need to do this you MUST contact your product lead with a business case in order to gain an exemption.
3.3 You MUST comply with the Multimedia Accessibility Standard.
3.4 You MUST choose the plug-in version according to a balance of:
Penetration rate can be assessed from the Rich Internet Applications website.
3.5 If developing PDF content, you MUST comply with the PDF Accessibility Standard.
3.6 If developing Shockwave content in Director, you MUST take full advantage of accessibility features where available. For more on Director accessibility, see the Adobe website.
3.7 When developing Java-based content this SHOULD be carefully assessed with respect to the Total Cost of Ownership and usability issues. It has behaved inconsistently within browsers in the past (especially in pre-OS X Mac browsers), and can present security pop-ups to certain users.
3.8 When using Silverlight you MUST take full advantage of accessibility features where available. For more on Sliverligth Accessibility see the Microsoft msdn website.
4.1 Alternatives to multimedia content SHOULD convey equivalent content or learning outcomes as far as is viable.
4.2 Alternative content may include:
4.3 For core content where alternative content is available there MUST be a HTML link to allow the user to switch between the versions.
4.4.1 Where a site uses plug-in content to deliver the core content of the site and alternative content cannot be adequately provided by detection scripts, an HTML version of the site SHOULD be created.
5.2 PDF content MUST be linked to with an indication that the link is to an Adobe Acrobat document and not a standard web page, so not to confuse users if/when the Acrobat application menu appears within the browser window.
6.1 All pages using plug-in content MUST display a link to the plug-in's BBC WebWise page, where one is available, to provide instructions and links on how to download the free player. You MUST NOT link directly to the plug-in download.
6.2 Pages whose target audience is children or their parents, MUST use the WebWise pages which have been specially created to be understood by children at: childrens guides.
6.3 Pages written in a language other than English SHOULD display a link to the plug-in help page written in that language.
7.1 Web pages which include embedded plug-in content MUST comply with the requirements of the Download Standards.
7.2 All plug-in content MUST be optimised for download speed to ensure a good user experience.
7.3 You MUST provide feedback to users showing how much content a user has yet to download or what percentage of the total content has been loaded, to indicate how long they might expect to wait for the content to complete loading.
7.4 You SHOULD use prgoressive downloads where possible.
8.1 All plug-in content MUST be secure as well as functional.
8.2 You MUST NOT pull in any text or any other data from sites external to the BBC unless authorised by your product lead and the BBC Information Security Officer.
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.