Design & Editorial Standards & Guidelines

Top of page

Design Standards

• Mobile Design Guidelines v1.1 (this is a PDF, approximately 5MB in size).

  This style guide outlines the principles and standards for the creation of mobile web pages for the BBC. It is intended to be used by designers, developers and producers.

• Global Visual Language Guidelines v3.0

  The Global Visual Language Guidelines v3.0 gives guidance and recommendations on page layout and design principles for BBC online (bbc.co.uk) sites. The new GVL 3.0 guidelines forms part of a larger concept, the Global Experience Language which will encompass the user experience for all of the BBC's digital services.

  Version: 3.0; Last updated: December 2011.

• Global Visual Language Guidelines v2.0

  This version of the Global Visual Language has now been superseded and replaced by GVL 3.0. Some projects that have been started using GVL 2.0 are yet to deliver and these guidelines will remain available until such time as they are no longer required.

• Branding Guidelines

  Covers all the main guidelines, and examples to be considered when creating or adapting brands for web, mobile or digital TV platforms.

Top of page

Editorial standards

• Digital Identity Style Guide

  Defines how to refer to the BBC digital platforms.

• HTML Metadata Standards

  Search metadata (title, keywords, description, etc.) standards for all pages published on BBC online.

• Tone of Voice Guidelines

  Writing guidelines for technical staff writing editorial content on BBC online.

  Version: 1.0; Last updated: August 2008.

• URL Standards

  Requirements for the creation and promotion of acceptable web addresses or URLs for BBC online.

• BBC's Editorial Guidelines in full

Top of page