The BBC Standards and Guidelines for Mobile Accessibility are a set of technology agnostic best practices for mobile web content, hybrid and native apps.

The Standards and Guidelines are based on the requirements of BBC.co.uk content developed for UK audiences and for use with the technology commonly available in the UK. They are intended as a standard for BBC employees and suppliers to follow however they can also be referenced by anyone involved in mobile development.

The standards and guidelines are intended for use by anyone involved with the design, development or testing of mobile web and mobile web apps including, but not limited to, developers, designers, editors, user experience specialists, information architects and testers.

The standards and guidelines are organised into 11 topics. Each is listed with HTML, Android and iOS techniques, examples and evaluation criteria. As accessibility is a shared responsibility there are sections for User Experience, Editors and Developers where roles and responsibilities are defined and a summary of those issues most relevant to the role are listed.


Standards are indicated by the word Must or words Must notGuidelines are indicated by Should or Should Not

In general standards are best practices that can easily be tested with specific criteria that is not subjective and is technologically possible to achieve with current assistive technology on mobile devices.

Guidelines are less testable but considered core to accessible mobile website and apps.

Using the standards and guidelines

You can use use and re-use the the BBC Mobile Accessibility Standards and Guidelines under an Open Government Licence for Public Sector Information.

Details can be found on the Open Government Licence for Public Sector Information website.


We would love to hear your feedback. If you have a question or comment about the standards or guidelines email us at AccessibilityTeam@bbc.co.uk or submit feedback directly from the page you are commenting on using the Feedback link.

As well as hearing what you think we are particularly interested to hear about any new techniques you’d like to see included in the standards and guidelines.



  • Henny Swan, BBC
  • Gareth Ford Williams, BBC
  • Ian Pouncy, BBC


Thank you to everyone who provided feedback and comments. Main contributors included:

  • Jamie Knight, BBC                           
  • David Birdsall, BBC
  • Jonathan Avilla, SSB Bart Group
  • Richard Groves, Noodlefruit
  • Kenton Price, Little Fluffy Toys LTD
  • Tim Pennick, British Telecom
  • Jan Richards, Inclusive Design Research Centre, Ocad University
  • Birkir Gunnarsson, European Blind Union Access to Information Commission
  • Tim Heyes, IMI Mobile
  • Matt Bryson, IMI Mobile