Guidelines

Section 13: Re-Use and Reversioning

Syndication and Distribution on Non-BBC Channels and Spaces

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13.4.16

Syndication includes the ways in which the BBC makes its content available to audiences via third parties.  It may be based on formal contracts, or "self service" (where content is made available for third parties to choose from without any formal contractual requirement).  It includes any content, whether as a trailer, clip or full programme, and may be on a variety of platforms.

Online syndication, for example, helps us increase reach by engaging with users beyond BBC Online. 

 

 

13.4.17

All material syndicated to third parties should be offered on a fair, reasonable and non-discriminatory basis.  Unless specific circumstances justify differences, the terms of contract should be materially the same for all syndication arrangements.

 

13.4.18

Subject to a value for money test, and as technology allows, BBC public service content should be supplied on a platform-neutral basis.  However, we may design different syndication products or packages for specific platforms or technologies, where this is justified.  We may prioritise specific syndication opportunities based on objective criteria such as compliance, size of audience or audience demographics.  Impact on the wider market and value for money of syndication activities should be considered.

 

13.4.19

Syndication of content must comply with relevant legal, rights and regulatory requirements, including the BBC Trust's Syndication Policy and the BBC On-Demand Syndication Guidelines (such as those in relation to advertising).

 

 

13.4.20

There should be a clear distinction between BBC public service content and BBC commercial content.

 

 

13.4.21

Appropriate measures should be in place to protect the reputation of the BBC and the integrity of BBC content.

 

 

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