Guidelines

Section 14: Editorial Integrity and Independence from External Interests

Principles

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14.2.1

We must be independent from outside interests and arrangements which could undermine our editorial integrity.

14.2.2

We must not endorse or appear to endorse any other organisation, its products, activities, services, views or opinions.

14.2.3

We must not give undue prominence to commercial products or services.

14.2.4

There must be no product placement in programmes. 

On-air and online credits must be clearly editorially justified.

14.2.6

We must never include a link on a public service website or within the editorial content of a commercial site, in return for cash, services or any other consideration in kind.

14.2.7

We must not unduly promote BBC commercial products or BBC-related commercial products and services on our public service outlets.

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