Guidelines
Section 14: Editorial Integrity and Independence from External Interests
Advertising and the BBC Brand
14.4.32
We should ensure that the BBC brand is not used to endorse outside companies or organisations. We can achieve this by ensuring commercial advertising, promotion and press releases by outside companies do not give the impression of BBC endorsement, and advertising does not "pass off" BBC programmes.
(See Section 16 Editorial Integrity and Independence from External Interests: 16.4.23)
(See Guidance: Partnerships)
14.4.33
We should not normally allow the BBC name, logos, titles, channel names, programme titles, formats or characters to be used by commercial advertisers. Any exception must be in accordance with the BBC Fair Trading Guidelines. Advice is available from Editorial Policy and BBC Fair Trading.
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Guidance
Current section
Section 14: Editorial Integrity and Independence from External Interests
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Practices
- Product Placement
- Product Prominence
- Free and Reduced Cost Facilities, Products and Services
- Online Links to Third Party Websites
- Logos and Credits Online
- BBC Commercial Channels, Services and Products
- Game Shows
- Advertising and the BBC Brand
- BBC Support Services
- Guidelines for BBC Commercial Services
