Audience Interactivity (Competitions, Votes and Awards)
In this article
Last updated: October 2010
Editorial Guidelines Issues
This guidance note should be considered in conjunction with the following Editorial Guidelines:
- Code of Conduct on Competitions
- External Relationships & Funding
- Interacting with our audiences
- Politics, Public Policy & Polls
Summary of Main Points
- The Interactive Technical Advice and Contracts Unit (ITACU) exists to provide advice on al technical aspects of running a competition, vote or award. They should be consulted at an early stage of any proposal.
- All competitions, votes and awards must comply with the Code of Conduct (see Appendix).
- Competitions should always have a clear editorial purpose and offer a genuine test of skill, knowledge or judgement.
- Winners of competitions should always be genuine. No member of the production team or anyone else should pose as a contestant or winner.
- Competitions involving Premium Rate Telephony must be referred to a senior manager in your division and then referred to Editorial Policy and ITACU.
- Any proposal to set up an award must be referred to Editorial Policy and a Senior Manager at the planning stages.
- An award should have clear, published rules, agreed with Programme Legal Advice.
- Criteria for judging or nominations must be transparent, clear, fair and consistent.
- Winners and runners-up of awards must have clear written guidance on their conduct once the result has been published.
- When an award is being decided entirely or partly via a public vote then the voting mechanism used should be robust.
- Special considerations apply when an award is run in partnership with an outside organisation.
- Votes must not be set up to make a profit, except when authorised for a BBC charitable cause; any proposal for a vote should be referred to the relevant Controller or Senior Manager in the division for sign off.
- Votes involving Premium Rate Telephony must be referred to a senior manager in your division and then referred to Editorial Policy and ITACU.
- Under no circumstances can the result of a BBC vote be faked.