Audience Interactivity (Competitions, Votes and Awards)


In this article

  1. Editorial Guidelines Issues
  2. Summary of Main Points

Last updated: October 2010


Editorial Guidelines Issues

This guidance note should be considered in conjunction with the following Editorial Guidelines:


  • Code of Conduct on Competitions

See Editorial Guidelines Appendix 2: Code of Conduct for Competitions and Voting


  • External Relationships & Funding

See Editorial Guidelines Section 16 External Relationships & Funding: Public Value Partnerships


  • Interacting with our audiences

See Editorial Guidelines Section 17 Interacting with our Audiences


  • Politics, Public Policy & Polls

See Editorial Guidelines Section 10 Politics, Public Policy and Polls: Opinion Polls, Surveys & Votes


Summary of Main Points

  • The Interactive Technical Advice and Contracts Unit (ITACU) exists to provide advice on al technical aspects of running a competition, vote or award. They should be consulted at an early stage of any proposal.


  • All competitions, votes and awards must comply with the Code of Conduct (see Appendix).


  • Competitions should always have a clear editorial purpose and offer a genuine test of skill, knowledge or judgement.


  • Winners of competitions should always be genuine. No member of the production team or anyone else should pose as a contestant or winner.


  • Competitions involving Premium Rate Telephony must be referred to a senior manager in your division and then referred to Editorial Policy and ITACU.


  • Any proposal to set up an award must be referred to Editorial Policy and a Senior Manager at the planning stages.


  • An award should have clear, published rules, agreed with Programme Legal Advice.


  • Criteria for judging or nominations must be transparent, clear, fair and consistent.


  • Winners and runners-up of awards must have clear written guidance on their conduct once the result has been published.


  • When an award is being decided entirely or partly via a public vote then the voting mechanism used should be robust.


  • Special considerations apply when an award is run in partnership with an outside organisation.


  • Votes must not be set up to make a profit, except when authorised for a BBC charitable cause; any proposal for a vote should be referred to the relevant Controller or Senior Manager in the division for sign off.


  • Votes involving Premium Rate Telephony must be referred to a senior manager in your division and then referred to Editorial Policy and ITACU.


  • Under no circumstances can the result of a BBC vote be faked.


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