Intellectual property: use of non-BBC material on BBC sites
All third party material e.g. text, pictures, graphics, audio, video and trade marks which the BBC does not own, should be cleared in advance for use on the Internet through the relevant rights / clearance department and in the case of trade marks through the Corporate Legal and Intellectual Property Department.
Never assume that copyright owners of material on Internet sites have waived their rights simply by putting material online. Even if material appears on a site, the copyright owner may not have given permission and so care should be taken to check any disclaimers on sites. Unless it is made clear that the material may be used without permission or acknowledgement, always make sure that the copyright owners have been contacted and have given their permission in writing before using the material.
Deep linking to and/or framing of third party sites, inappropriate use of metatags and use of third party logos as linking icons can, in certain circumstances, amount to infringement, although the law is not well-developed. Caution should be exercised and if in doubt, advice sought.
Care should be taken to observe authors' moral rights (see next page) and make sure that appropriate notices and credits are given to third party copyright and trade mark owners.