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29 November 2009
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Reactive moderation

Reactive moderation may be suitable for less sensitive sites where a higher degree of self-regulation is appropriate. This is more likely to be suitable for an active, mature online community where few messages have to be removed. It is more likely to suit topics which tend not to attract polarised or extreme responses, for example a site to support a gardening programme. In order to maintain the quality of contributions, reactive moderation requires consistently active and visible hosting of the site. It is not suitable for a site which is likely to attract a high proportion of children.

It may be necessary to move a reactively moderated site to postmoderation for a limited period for example in war, national crisis or during elections. Producers should consider whether it may be necessary to move a programme support site into postmoderation for a limited period around a high profile or sensitive TV or radio broadcast or series.

Any proposal to reactively moderate a site with user-generated content must be referred in advance to Head of Editorial Affairs, New Media and Technology and Editorial Policy. Where a site supports a broadcast network, the proposal should also be referred to the relevant Controller. A trial period may be necessary.

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