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15 November 2009
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Online Services Guidelines in Full

Interacting with our Audiences

Navigation between BBC public service & commercial sites

See Section 13: Editorial Integrity for guidance on links to external sites and Section 8: Harm and Offence.

  • The BBC Home page may include links or navigation buttons to BBC commercial services.
  • All BBC commercial top pages will provide a link back to the main BBC home page.
  • Links or navigation buttons from BBC commercial pages to any public service pages are acceptable.
  • Links or navigation buttons are also acceptable from any BBC commercial pages to any other BBC commercial pages.
  • Links or navigation buttons from individual pages on the public service site to the commercial sites are acceptable only when editorially justified.
  • Links or navigation buttons from an individual public service page to a corresponding commercial page which features BBC branded products are governed by Section 13: Editorial Integrity on trails.
  • Where appropriate, an interstitial page may appear on the user's journey between the public service site and the commercial site . It will let users know that they are leaving the public service site and offer them a choice.

For further guidance consult Editorial Policy.

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