Third party software for visitors to BBC sites
Visitors to a BBC site should be given clear guidance about the software they will need to operate particular files. They should be told in advance if applications they may wish to download only work with particular software or on particular hardware platforms. This should be done in a non-promotional way.
In some cases we may decide that there are only one or two suitable suppliers for a particular application. In such cases we may offer links to enable those who visit our sites to download the appropriate software. If alternatives are available, we must offer a choice of links, as it is essential that the BBC is not seen to promote any particular software manufacturer. Any such link must be presented in a non-promotional manner. The provision of links must be approved by the relevant Interactive Executive Editor. Commercial logos or icons may be used only with express prior permission as outlined below. See Section 13: Logos as credits.