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16 October 2014
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Online Services Guidelines in Full

Editorial Integrity & Independence

Credits & links

A link must never be included on the public service web site, or within the editorial content of the commercial site, in return for cash, services or any other consideration in kind.

Links are not acceptable as a form of credit or recognition of the content provider's or contributor's role. Nor are they acceptable as a form of credit or recognition where an external company has built the site, or developed games or other software applications for the site.

In some exceptional cases, where there is a strictly editorial justification for a link, the BBC may, at the site editor's discretion, add a link to the third party site. Such links must never become an absolute contractual obligation. They should be regularly reviewed. The BBC must reserve the right to remove the link at any time if the content no longer meets our editorial standards.

For queries about credits, refer to the relevant Interactive Executive Editor who may consult Editorial Policy.

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