Using the brand name "Skype"
Created on 09 Jul 2013
As technology moves on faster than most of us can keep up with, there are now many different ways to "talk" people. A lot of these are relatively low cost, so it's not surprising that we want to make use of these to involve audiences and contributors in our output.
But we need to make sure that we don't accidentally fall foul of the Editorial Guidelines.
A recent complaint to the BBC Trust about the use of the brand name, Skype, in news and factual programmes, wasn't upheld, but in the ruling the Trust did come up with points we need to follow:-
- that appropriately limited references to “Skype” within a programme for the purpose of informing members of the public how to contact the BBC were clearly editorially justified and did not amount to promotion or endorsement.
- that there was no clear editorial justification for on-air references to “Skype” in relation to “down-the- line” interviews.
- that ... whatever the operational rationale for using Skype to conduct “down-the-line” interviews, this did not of itself amount to editorial justification for an on-air reference to “Skype”.
- that ... programme makers should be alert to the risks inherent in making on-air references to specific brands and products, ... to ensure compliance with the guidelines on Editorial Integrity and Independence from External Interests as the BBC makes increasing use of internet telephony.
The full ruling is here: http://downloads.bbc.co.uk/bbctrust/assets/files/pdf/appeals/esc_bulletins/2013/apr_may.pdf
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- 03 Apr 2014Change to start of election period
- 18 Mar 2014London Meeting - Thurs 27th March - Contributors and Consent
- 13 Mar 2014Election & Referendum Guidelines
- 05 Mar 2014Scottish Referendum Guide
05 Nov 2013
Using the Skype brand name, The Trust's Impartiality Review, News Style Guide, Working With Children
23 May 2013
Revised Guidance for Investigations, Guidance for Referrals, Making Programmes Work for People with Visual or Hearing Impairment, Think-tanks, Research Groups, Campaigners & Academics
11 Feb 2013
Material Uncovered During Investigations, Setting Up Action Lines, The Trade Mark Tango, May Elections: Draft Guidelines Published, Eastleigh By-Election,
24 Sep 2012
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06 Aug 2012
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Draft May Election Guidelines, Strong Language on Radio, Tweeting from Court, Use of Mobiles while Driving, New Secret Recording Forms
13 Dec 2011
Competitions, Skype, Fairness, Privacy and the Public Interest
14 Oct 2011
Investigations and Secret Recording Guidance, Use of Twitter, Setting Up Action Lines
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Props, Product Placement, Children, Reporting Statistics, Editorial Guidelines Training Modules, Archive Pictures and Commercial Services Guidelines
22 Jun 2011
Gestures, undue prominence, flashing images, strong language
12 Oct 2010
The first Newsletter from the new Editorial Guidelines website is coming soon