Using the brand name "Skype"

Created on 09 Jul 2013

As technology moves on faster than most of us can keep up with, there are now many different ways to "talk" people. A lot of these are relatively low cost, so it's not surprising that we want to make use of these to involve audiences and contributors in our output. 

But we need to make sure that we don't accidentally fall foul of the Editorial Guidelines.

A recent complaint to the BBC Trust about the use of the brand name, Skype, in news and factual programmes, wasn't upheld, but in the ruling the Trust did come up with points we need to follow:-

  • that appropriately limited references to “Skype” within a programme for the purpose of informing members of the public how to contact the BBC were clearly editorially justified and did not amount to promotion or endorsement.
  • that there was no clear editorial justification for on-air references to “Skype” in relation to “down-the- line” interviews.
  • that ... whatever the operational rationale for using Skype to conduct “down-the-line” interviews, this did not of itself amount to editorial justification for an on-air reference to “Skype”.


The full ruling is here:


  • Editorial Policy Newsletter - Nov 2013

    05 Nov 2013

    Using the Skype brand name, The Trust's Impartiality Review, News Style Guide, Working With Children

  • Editorial Policy Newsletter - May 2013

    23 May 2013

    Revised Guidance for Investigations, Guidance for Referrals, Making Programmes Work for People with Visual or Hearing Impairment, Think-tanks, Research Groups, Campaigners & Academics

  • Editorial Policy Newsletter - Feb 2013

    11 Feb 2013

    Material Uncovered During Investigations, Setting Up Action Lines, The Trade Mark Tango, May Elections: Draft Guidelines Published, Eastleigh By-Election,

  • Editorial Policy Newsletter

    24 Sep 2012

    Police & Crime Commissioners' Elections, Party Conferences, Anonymising voices, Private Investigators, Global News Marketing Events, Tribal people, Syndication, Diane Abbott

  • What the Regulators Say 4

    06 Aug 2012

    Watershed, privacy, repeats, children in court, protecting proper journalism

  • Editorial Policy Newsletter

    26 Jan 2012

    Draft May Election Guidelines, Strong Language on Radio, Tweeting from Court, Use of Mobiles while Driving, New Secret Recording Forms

  • What the Regulators Say 3

    13 Dec 2011

    Competitions, Skype, Fairness, Privacy and the Public Interest

  • Editorial Policy Newsletter

    14 Oct 2011

    Investigations and Secret Recording Guidance, Use of Twitter, Setting Up Action Lines

  • What The Regulators Say - 2

    19 Sep 2011

    Accuracy, real people in drama, Eastenders, strong language on radio

  • Editorial Policy Newsletter

    27 Jul 2011

    Props, Product Placement, Children, Reporting Statistics, Editorial Guidelines Training Modules, Archive Pictures and Commercial Services Guidelines

  • What The Regulators Say

    22 Jun 2011

    Gestures, undue prominence, flashing images, strong language

  • Sign Up Now

    12 Oct 2010

    The first Newsletter from the new Editorial Guidelines website is coming soon

View complete newsletter archive

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