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16 November 2009
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Editorial Guidelines in Full

Interacting with our Audiences

Games

The use of games on mobile, online and interactive television can be a powerful way to reach new audiences and enhance our output. However, we must ensure that the public value of using games with BBC content is clearly established and the cost of accessing them kept to a minimum. The games must not be designed to make a profit.

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Section Fifteen of the Editorial Guidelines - pdf



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