Mobile devices
Mobile devices are constantly evolving and with them the creative possibilities they offer. However the following editorial principles apply:
- users of all mobile networks should normally be able to take part in any BBC mobile interactivity. Proposed exceptions must be referred to Editorial Policy.
- we should keep the cost to the audience to the lowest tariff possible except for specific charity initiatives.
- it is unusual to offer interactivity exclusively via a mobile device, though in a few cases, depending on the demographic of the target audience, it may be appropriate, for example, a Radio One competition.
- privacy and consent issues may arise when mobile devices are used to make video or sound recordings or take pictures for BBC output.
- any mobile interactivity trailed in a programme must not be designed to make a profit.