Interactivity editorial principles
When we offer interactivity to our audiences we should ensure that it:
- adds public value and enhances our output in a way which fits our public service remit.
- is distinctive and has a clear editorial purpose.
- matches the expectations of the likely audience.
- respects the privacy of the user and only collects personal information with their consent.
- does not act as a commercial service.
- is not designed to make a profit unless it is raising money for a BBC charitable initiative.
- does not cost a prohibitive amount to participate.