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16 November 2009
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Editorial Guidelines in Full

Interacting with our Audiences

Competitions

We must not promote any competition which is not organised by or run in conjunction with the BBC.

We should ensure there is a clear editorial purpose for our competitions whether on television, radio, mobile devices or online.

We should offer a genuine test of skill, knowledge or judgement appropriate to the audience. Skill must be required to win when premium rate lines are used for competitions, otherwise the competition may be illegal.

Any proposal to set up a competition involving premium rate lines must be referred to Programme Legal Advice.

We should retain our editorial independence and not promote any service, product or publication. This includes avoiding competition questions that refer to any branded goods or services that are provided as prizes.

We should not require people to buy anything to enter a competition unless it is linked to a BBC charity appeal.

We should publish rules to make sure competitions are run properly, fairly and openly.

We should normally only require entrants to our competitions which require the submission of original work, for example, scripts, stories, photographs, and paintings, to grant to the BBC a licence to use their work for the purposes of the competition or related public service activities. Any exceptions should be referred to Chief Adviser Editorial Policy.

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Printable version

Section Fifteen of the Editorial Guidelines - pdf

Content producers must also read

Mandatory
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